Five Percent, trading as Simon Gault Home Cuisine, recently acquired a minority holding in start-up Cocavo Limited with an option to increase this holding in 12 months time.
Five Percent managing director Nick Baylis says when they first met with Cocavo founder Chris Nathan they were immediately impressed with the innovative product. “It was a pretty easy and instant decision for us to invest,” he says.
Cocavo is a world first, blending avocado and coconut oil to create what is regarded as the world’s healthiest coconut oil. Cocavo has less saturated fat than regular coconut oils and when blended with avocado oil offers the added health benefits of avocado oil, including high levels of mono-unsaturated fat, vitamin E and plant sterols.
“The high smoke point makes it ideal for cooking,” says Simon Gault. “But what really impressed me though was the quality and cleanness of the Cocavo oil.”
Gault is taking on an active brand ambassador role with Cocavo. He’ll be working closely with the company to develop recipes and exciting ways for customers throughout Asia Pacific and North America to enjoy the unique product.