Bartercard launches online marketplace

Bartercard NZ has launched an online marketplace for its members to make trading even easier.

More than 16,000 account holders throughout New Zealand belong to Bartercard, and more than $200 million worth of goods and services are traded annually.

CEO John Scott says the new Marketplace is a major step in the company’s growth plans. 
“Marketplace will greatly enhance our members’ experience, streamlining the trading process and giving them the ability to control what promotions they want to see and when they want to see them. It also analyses their search interest, provides insights and suggests deals they may not have thought of.”

Scott says the single gateway allows members to access all Bartercard portals via just one application, allowing for better management and a smoother end-to-end process, with more products and features being added over coming months. 

The Marketplace launch follows research undertaken to better understand what information Bartercard members want to receive, how and when. 
“We combined their feedback with comments from our trade brokers and developed this new platform to give Bartercard members greater control and improved trading opportunities across the network,” Scott says.
“It opens up greater opportunities to trade and enables us to become far more efficient in providing timely and relevant promotions to our members.”