Episode 14: Maximising ROI vs ROAS: Decoding investment metrics and outsourcing

Coffees and Content is your go-to podcast for all things social media and digital marketing – a place where host Loren Tomlinson spills the beans on the latest trends, shares some straight-shooting advice, and uncovers those genius tricks that everyone should have up their sleeve.

In this episode, Loren normalises tough business conversations by unpacking the differences between ROI and ROAS in the social media realm and explaining how these metrics can transform your strategy. Drawing on personal experiences – like the benefits of outsourcing podcast editing – she shows how strategic investments and clear communication with marketers can boost productivity and fuel long-term growth.