Episode 18: The final sip (for season 1)
In this final episode of the season, Loren emphasises the importance of showing up consistently - even during New Zealand’s economic...
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Coffees and Content
Loren Tomlinson is a digital marketing strategist, speaker, and founder of The Social Collective. She has created Coffees and Content to simplify digital marketing for SMEs, cutting through the noise of changing algorithms and fast-moving trends to share what’s working now – without the fluff.
18 Articles
Episode 17: Instagram reels strategy, viral content tips, and LinkedIn growth hacks
In this updates episode, Loren discusses Instagram's shift toward short-form videos and underscores the importance of patience in social...
Episode 16: The essential guide to effective Facebook advertising
In this episode, Loren reveals why Facebook ads outperform boosted posts by leveraging robust data, precise targeting, and...
Episode 15: Why has your reach and engagement plummeted? Algorithm chats
In this episode, Loren introduces the Social Collective's new marketing...
Episode 14: Maximising ROI vs ROAS: Decoding investment metrics and outsourcing
In this episode, Loren normalises tough business conversations by unpacking the differences between ROI and ROAS in the social media...
Episode 13: Marketing during a recession: How to stand out and keep your audience engaged
In this episode, Loren dives into why consistent marketing - even through organic efforts - is vital during a...
Episode 12: Confidence boost: Overcoming social media fears as a business owner
In this episode, Loren shares her personal journey of overcoming self-doubt on social media and offers practical tips to build your online...
Episode 11: The power of UGC
In this episode, Loren explores how user-generated content (UGC) can transform your social media...
Episode 10: Turning social media connections into real-world results
Loren shares actionable strategies to build an engaged online community through social media, drawing from personal experiences and case...
Episode 9: Inside Instagram: Adam Mosseri’s insights and algorithm changes
In this episode, Loren unpacks the latest Instagram updates, including algorithm tweaks shared by Adam...
Episode 8: Do you need to be on all social media platforms?
Loren answers your burning questions about social media and digital marketing, diving into why it’s crucial to focus on platforms you...
Episode 7: AI, advertising, and SEO: Insider tips from the Digital Marketers Australia Conference
Recorded from a Melbourne hotel room, Loren brings you insider takeaways from the Digital Marketers Australia...
Episode 6: Have you really been shadow banned?
In this episode, Loren delivers hard-hitting truths about content marketing while addressing tough listener...
Episode 5: Recession-proof your marketing: A social media survival guide
In this episode, Loren reveals how to navigate economic downturns by keeping your marketing efforts consistent and leveraging smart social...
Episode 4: Content planning 101: Mastering your content pillars
Loren guides you through the essential steps for creating engaging brand content, showing you how to identify and leverage your unique...
Episode 3: Keeping up with your socials: Latest platform updates
This week, Loren breaks down the latest updates in social media marketing - from engaging features like polls on stories and Instagram's...
Episode 2: The secret to winning at holistic digital marketing
In this episode, we explore holistic digital marketing strategies that go beyond mere brand promotion by creating immersive experiences...
Episode 1: The first sip: Diving into digital marketing
In this debut episode of Coffees and Content, host Loren simplifies the world of digital marketing by breaking down complex strategies into...