Episode 11: The power of UGC

Coffees and Content is your go-to podcast for all things social media and digital marketing – a place where host Loren Tomlinson spills the beans on the latest trends, shares some straight-shooting advice, and uncovers those genius tricks that everyone should have up their sleeve.

In this episode, Loren explores how user-generated content (UGC) can transform your social media strategy by leveraging authentic, cost-effective content from everyday creators. She shares actionable tips on using UGC to boost social proof, build trust, and connect more deeply with your audience – making it a powerful alternative to traditional influencer marketing.