FROM STRATEGY TO SPEND – EXPERIMENTING WITH YOUR CUSTOMER EXPERIENCES!
When every dollar is a prisoner, how will you exceed your customer’s expectations? Air New Zealand has planes but their customers love their brand far beyond their time in the seat. But, how?
Learn from the very best over breakfast as Ashleigh Jackson from Air New Zealand joins us to discuss experimentation, the obstacles they’ve faced and how their shift in thinking has changed their strategy. Ashleigh will talk about resourcing priorities for SMEs and the tools they are investing in to keep growing their customer relationships.
Award-winning creative, Haydn Kerr from DDB, will explore how you can reinvigorate your relationship with your customers at scale. Haydn will discuss unifying your brand strategy across multiple platforms and touchpoints.
EMA Business Hub, 145 Khyber Pass Rd, Grafton, Auckland
Click here for more information.
