Fresh Marketing Breakfast

Use automation to build meaningful touch points with your customers without it feeling like spam.

Join us at our next Fresh Marketing Breakfast where Burger Fuel’s Global Chief Marketing Officer, Alexis Lam, discusses the lessons they’ve learnt about integrating automation into their customer journey, their creative process and what the priorities are for personalisation in 2019.

Automated marketing can be full of challenges and unexpected costs, but it doesn’t have to be that way.

Join us for breakfast as our industry-leading experts discuss:

• The realities of constructing and implementing automation – Reducing the workload while increasing the lead generation;
• Creating high performance automation and the value of A/B testing – Bringing your creative campaigns to life and drawing out the value of the data you gather;
• Creativity, segmentation and personalisation in automation – Driving an omni-channel strategy that builds engagement;
• Measuring what matters – What we know about our customers and how that drives our marketing automation strategy;
• Design A/B testing strategies that work and build trust with your audience when they know they are being surveyed by a robot.

Start talking to your audience at scale so you can get customers knocking on your door through increased visitation, sign-up and conversion for your brand, content and product lines.

Venue: EMA Business Hub,145 Khyber Pass Road, Grafton 1023, Auckland.
 

For more information click here.