Are coalition loyalty programmes a trap?
Coalition loyalty schemes promise scale and savings, but in reality they erode brand identity, dilute data advantages and lock retailers...
Author
John Norrie
John Norrie is CEO of Tranxactor New Zealand, c company providing the technology, processing platform and innovation to operate loyalty programmes of any style, along with the provision of gift cards and payment services.
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Beyond the discount:Â Building sustainable growth through data-driven loyalty
In today's hyper-competitive retail landscape, the path to sustainable growth hinges on a critical question: How do you keep customers...
Loyalty beyond points
How to build powerful B2B loyalty programmes that drive real business...