Why customer engagement matters more when consumers spend less
When consumers start watching every dollar, many businesses reach for familiar tactics: bigger discounts, louder promotions and more urgent...
Author
John Norrie
John Norrie is CEO of Tranxactor New Zealand, a technology company delivering robust processing platforms and innovative solutions and services for loyalty programmes, gift cards, and payment services.
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Why service and trade businesses should consider a loyalty programme
Customer loyalty programmes are not just for retail and hospitality. Here’s why your service or trade businesses should consider it....
Are coalition loyalty programmes a trap?
Coalition loyalty schemes promise scale and savings, but in reality they erode brand identity, dilute data advantages and lock retailers...
Beyond the discount:Â Building sustainable growth through data-driven loyalty
In today's hyper-competitive retail landscape, the path to sustainable growth hinges on a critical question: How do you keep customers...
Loyalty beyond points
How to build powerful B2B loyalty programmes that drive real business...