Why service and trade businesses should consider a loyalty programme
Customer loyalty programmes are not just for retail and hospitality. Here’s why your service or trade businesses should consider it....
Author
John Norrie
John Norrie is CEO of Tranxactor New Zealand, a technology company delivering robust processing platforms and innovative solutions and services for loyalty programmes, gift cards, and payment services.
4 Articles
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Are coalition loyalty programmes a trap?
Coalition loyalty schemes promise scale and savings, but in reality they erode brand identity, dilute data advantages and lock retailers...
Beyond the discount:Â Building sustainable growth through data-driven loyalty
In today's hyper-competitive retail landscape, the path to sustainable growth hinges on a critical question: How do you keep customers...
Loyalty beyond points
How to build powerful B2B loyalty programmes that drive real business...