Why customer engagement matters more when consumers spend less
When consumers start watching every dollar, many businesses reach for familiar tactics: bigger discounts, louder promotions and more urgent calls to buy.
When consumers start watching every dollar, many businesses reach for familiar tactics: bigger discounts, louder promotions and more urgent calls to buy.
Customer loyalty programmes are not just for retail and hospitality. Here’s why your service or trade businesses should consider it.
Coalition loyalty schemes promise scale and savings, but in reality they erode brand identity, dilute data advantages and lock retailers into costly, restrictive models.
Retailers are harnessing data analytics to boost sales and customer experience, but with great power comes great responsibility, writes Vanessa Leite.
Sales Manager at Babies.co.nz, Marwan Kubaisy, shares how the company has grown from a nappy delivery service into one of New Zealandβs most trusted online baby retailers, with a strong focus on customer care and innovation.
In 2025, the smartest growth strategy for small businesses isnβt just acquiring new customers – itβs keeping the ones they already have, writes Elise Balsillie.
In conversation with the Walker & Hall marketing team about how theyβre balancing tradition with innovation in an ever-changing retail landscape.
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