The business guide that covers it all

There is an awful lot to learn when you launch your first business – and all the time you’re in business you never really stop learning. How do you read financial accounts? How do you harness digital marketing? Are you even made of the right stuff to run a business?
There are so many questions that need answers. And fortunately there are so many answers in the Sixth Edition of The Small Business Book – a bestselling publication by Leith Oliver and John English that has become the go-to reference book for thousands of business owners in New Zealand.
If you want to go into business now, this is the book that will help you to get started. If you are already in business, this book explains a number of strategies for refining your operation and maximising your profits. Topics covered include financial planning, e-commerce, compliance and legislation, IP protection, franchising, exporting, employing staff, troubleshooting, as well as training and assistance programs.
The Small Business Book has been fully revised and updated for 2012. It now includes extensive sections on social networking and e-marketing and comes with a number of self-development exercises.
Easy to understand and simple to use, it’s a book that can provide a wealth of wisdom and knowledge in a very short time.
RRP $49.99.
Published by Allen & Unwin.
ISBN: 978-18775-05126