• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
Books

The business guide that covers it all

There is an awful lot to learn when you launch your first business – and all the time you’re in business you never really stop learning. How do you read […]

NZBusiness Editorial Team
NZBusiness Editorial Team
February 19, 2012 One Min Read
561

There is an awful lot to learn when you launch your first business – and all the time you’re in business you never really stop learning. How do you read financial accounts? How do you harness digital marketing? Are you even made of the right stuff to run a business?
There are so many questions that need answers. And fortunately there are so many answers in the Sixth Edition of The Small Business Book – a bestselling publication by Leith Oliver and John English that has become the go-to reference book for thousands of business owners in New Zealand.
If you want to go into business now, this is the book that will help you to get started. If you are already in business, this book explains a number of strategies for refining your operation and maximising your profits. Topics covered include financial planning, e-commerce, compliance and legislation, IP protection, franchising, exporting, employing staff, troubleshooting, as well as training and assistance programs.
The Small Business Book has been fully revised and updated for 2012. It now includes extensive sections on social networking and e-marketing and comes with a number of self-development exercises.
Easy to understand and simple to use, it’s a book that can provide a wealth of wisdom and knowledge in a very short time.
RRP $49.99.
Published by Allen & Unwin.
ISBN: 978-18775-05126

Share Article

NZBusiness Editorial Team
Follow Me Written By

NZBusiness Editorial Team

NZBusiness is a team effort, with article submissions curated by a small team of professionals under the guidance of Editor David Nothling-Demmer.

Other Articles

067_Sam_Steel_11162_13Mar2012
Previous

Business knowledge broadened with life-changing MBA

Next

Why you shouldn’t cut marketing when the going gets tough

Next
March 16, 2012

Why you shouldn’t cut marketing when the going gets tough

Previous
February 19, 2012

Business knowledge broadened with life-changing MBA

067_Sam_Steel_11162_13Mar2012

Subscribe to our newsletter

NZBusiness Digital Issue – September 2025

READ MORE

The Latest

Echo Tech secures investment to power national expansion of e-waste solutions

September 18, 2025

Funding your next development project

September 18, 2025

Wallace Cotton celebrates 20 years of comfort and style

September 18, 2025

Voyager founder Seeby Woodhouse returns as CEO

September 18, 2025

NZBusiness Digital Issue – September 2025

September 17, 2025

In conversation with Christopher Luxon

September 16, 2025

Most Popular

Understanding AI
Economy, AI, and exports dominate 2025 business outlook
Still learning after all these years
Cecilia Robinson’s mission to revolutionise healthcare
NZBusiness Digital Issue – June 2025

Related Posts

Better: Authentic thought leadership without the ick

July 10, 2024
Nathan 4

How to run a business without borders

June 12, 2023
WooWoo for Women

Beating the business misfit blues

April 4, 2022
John Angell (lo res)

How to succeed at being your own boss

November 26, 2020
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability