How to Kill a Unicorn

A playbook for creating innovations

If you consider yourself an innovator, you’ll draw a massive amount of inspiration from Mark Payne’s new book How to Kill a Unicorn. The co-founder, president and head of idea development for Fahrenheit 212, one of the world’s most celebrated innovation consulting firms, reveals how to build bold ideas that make it to market, transform industries and deliver growth. Overcoming the inherent flaws in today’s innovation methodologies, Fahrenheit 212 has ignited billions of dollars in new revenue at such giants of industry as the Coca-Cola Company, Samsung, Hershey’s, GE, Nestlé, to name just a few. This book is about ensuring that your initiatives and your vision come to life.

ISBN: 978-18578-86283