• About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Offers
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
BusinessDiversity, Equity & Inclusion

Gender’s role in defining business success

The path we take to business success could be influenced by our gender, according to a new survey from leading accounting software provider MYOB. The company’s Business Monitor research finds […]

Glenn Baker
Glenn Baker
October 1, 2018 3 Mins Read
492

The path we take to business success could be influenced by our gender, according to a new survey from leading accounting software provider MYOB.

The company’s Business Monitor research finds that female business owners attributed their success to different factors than their male counterparts. 
In particular, women are more likely to rely on their relationship-building skills in developing their business, according to the survey. More than half (54 percent) of New Zealand’s female SME owners said success came from networking with the right people, compared to 42 percent of male SME owners.

Female business owners were also more likely to appreciate the impact of having the right idea at the right time, with more than one third (35 percent) saying they were successful in business due to timing, while just 26 percent of male business owners said the same.

Many of the fundamental approaches to business were the same for business owners of both sexes, with having a strong work ethic seen as the most important factor by both women (67 percent) and men (66 percent). Women, however, are also slightly more likely to place an emphasis on having a unique product or service (26 percent) than men (23 percent).

MYOB General Manager Carolyn Luey (pictured) says the survey highlights that men and women do bring different perspectives to the workplace.
“Rather than taking anything away from either gender, this survey really underscores the importance of diversity in the workplace,” Ms Luey says.
“There are many paths to business success – and success in business means different things to different people. However, bringing in a diversity of perspectives to help you achieve your goals – whether that’s through the staff you hire, mentors you work with or the directors you appoint to a board – could make all the difference in terms of augmenting your skills, providing new ideas or offering a different way of looking at problems or reaching a market.”
 
Women and technology
Carolyn Luey says one area of concern from the survey was how few women used technology to help achieve business success.
Just 15 percent of female business owners claimed the use of technology led to success, while almost a quarter (24 percent) of men said technology helped them become successful.

MYOB recently released a Women in Tech report, which highlights how few local women are directly involved in the sector.
“In New Zealand, men are twice as likely to study ICT at a tertiary level, and almost five times more likely to study engineering and related technologies,” Ms Luey says.
“This may also mean women are less comfortable relying on technology to build their business – a concern when you consider how fundamental technology is to business now, and how much more-so it will be in the future.”

“Ultimately, in order for the whole country to be successful, we need to be working towards gaining every advantage we can in an increasingly globalised and competitive market. Embracing diversity is one of the areas New Zealand can gain competitive advantage, by ensuring our businesses – large and small – maximise the benefits of the broadest range of skills, experience and perspectives.”

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Fresh People Breakfast 2018
Previous

Fresh People Breakfast: Leveraging Difference & Diversity

Zambion
Next

New partnership streamlines HR onboarding

Next
Zambion
October 1, 2018

New partnership streamlines HR onboarding

Previous
October 1, 2018

Fresh People Breakfast: Leveraging Difference & Diversity

Fresh People Breakfast 2018

Subscribe to our newsletter

NZBusiness Digital Issue – June 2025

READ MORE

The Latest

A smooth journey to business growth

June 25, 2025

Tourism HQ revamps rite of passage for first-time travellers with Spring Break Fiji 2.0

June 25, 2025

Power shift

June 23, 2025

AI that actually works for you

June 20, 2025

How tech, optimism and agility can drive SME growth

June 19, 2025

Disruption and opportunity: Why Kiwi companies are looking to the UK

June 19, 2025

Most Popular

Understanding AI
How much AI data is generated every 60 seconds? New report reveals global AI use
Navigating economic headwinds: Insights for SME owners
Navigating challenges: Small business resilience amidst sales decline
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co

Related Posts

Franchise business, Chem-Dry.

The franchise business putting people first

April 16, 2025

The rising threat of cybercrime to small business, and why insurance matters

April 9, 2025

Minister Louise Upston’s plan to attract more visitors and less red tape for hospitality operators

April 1, 2025

The art and infrastructure of large-scale events

April 1, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability