NZBusiness December 2009
November 17, 2009
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
Elena Szentivanyi explores why it’s so crucial to thoroughly research the availability and suitability of your trade mark as a precursor to anything else – and not limit the search to New Zealand if you want to take your brand overseas.
Internal theft/fraud is now classed as amongst the country’s fastest-growing crime-forms. Kevin Kevany looks at the latest tactics and technologies for deterring theft from businesses.
Like any marketing strategy – the role of online marketing is to bring in new customers and keep them coming back for more. Glenn Baker checks out the rules of engagement and retention.
Risk management is about running faster – not simply dodging potholes. Kevin Kevany reviews the latest thinking in business risk management.
Merit and experience alone is no longer enough to keep business managers at the top of their game. Academic credentials are now vital for ongoing competitiveness. Patricia Moore reports.
Chris Maclean recently took over from his father as CEO of Maclean Computing. But has the succession all gone to plan? Patricia Moore spoke with father and son.
Success Comes Naturally
With her aptly named business Natasha Berman-Carter steadfastly pursues perfection in every aspect of her enterprise. Patricia Moore has her story.
In My Father’s Footsteps
Chris Maclean recently took over from his father Allan as CEO of Maclean Computing. But has the succession all gone to plan? Patricia Moore spoke with father and son.
Cover Story: Climbing Down From the Corporate Ladder
Ruth Le Pla follows the fortunes of Jonelle Phillips, Mike Smart and Stuart and
Are you letting the recession drag you and your business down? Jamie Ford offers 6 practical steps to help you thrive in adversity.
Lisa Mackay provides two examples where encouraging staff feedback can literally change lives.
The wrong mindset towards IT investment and new technologies can help businesses lose their competitive edge. This special report examines the impact new technologies can have on productivity, and ultimately the bottom-line. By Glenn Baker.
Digital paper’ has evolved to become the new document management and storage system, as the possibility of the paperless office returns. Kevin Kevany has more.
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