NZBusiness December 2009
November 17, 2009
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
Elena Szentivanyi explores why it’s so crucial to thoroughly research the availability and suitability of your trade mark as a precursor to anything else – and not limit the search to New Zealand if you want to take your brand overseas.
Internal theft/fraud is now classed as amongst the country’s fastest-growing crime-forms. Kevin Kevany looks at the latest tactics and technologies for deterring theft from businesses.
Like any marketing strategy – the role of online marketing is to bring in new customers and keep them coming back for more. Glenn Baker checks out the rules of engagement and retention.
Risk management is about running faster – not simply dodging potholes. Kevin Kevany reviews the latest thinking in business risk management.
Merit and experience alone is no longer enough to keep business managers at the top of their game. Academic credentials are now vital for ongoing competitiveness. Patricia Moore reports.
The job market is the toughest it has been for a long time. Patricia Moore consults the experts to pass on some valuable tips for employers.
Looking to import products into New Zealand for distribution? This beginner’s guide to importing and supply chain management will help ensure you get the essentials right.
Making the commitment to The ICEHOUSE Owner Manager Programme wasn’t easy for Menumate CEO Andrew McClurg. But now he’s a changed man and his business is reaping the benefits. He talks with Glenn Baker.
When the worsening economic times hit New Zealand in the third quarter of 2008, Blair Stewart was in a unique position to gauge its impact. As managing director of low-cost telecoms services company DigitalIsland, Stewart could see the calling records
Some people laughed when real estate agent John Wills opened the doors to his new Auckland agency. Wills himself admits December last year was ‘pretty much the worst time’ to launch a new real estate company.
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