NZBusiness December 2009
November 17, 2009
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
Elena Szentivanyi explores why it’s so crucial to thoroughly research the availability and suitability of your trade mark as a precursor to anything else – and not limit the search to New Zealand if you want to take your brand overseas.
Internal theft/fraud is now classed as amongst the country’s fastest-growing crime-forms. Kevin Kevany looks at the latest tactics and technologies for deterring theft from businesses.
Like any marketing strategy – the role of online marketing is to bring in new customers and keep them coming back for more. Glenn Baker checks out the rules of engagement and retention.
Risk management is about running faster – not simply dodging potholes. Kevin Kevany reviews the latest thinking in business risk management.
Merit and experience alone is no longer enough to keep business managers at the top of their game. Academic credentials are now vital for ongoing competitiveness. Patricia Moore reports.
How has the franchise business model coped with the economic meltdown?
Patricia Moore gets the lowdown from leading franchise consultants and showcases four innovative new franchise businesses
Almost every large organisation in the country is implementing ‘unified communications’ systems and rumour has it the cost savings are significant. But what exactly is UC? Does its true business impact live up to the hype?
Succeeding in sales in these ‘R-times’ requires bags of ‘Adversity Quotient’ and swotting up on the basics. Kevin Kevany talks to four of New Zealand’s top sales trainers.
The principals of one of Auckland’s leading property management companies share their success formula in a sector that has become extremely competitive.
According to the country’s biggest business referral organisation the current economic climate means that the ‘old days’ of casual business networking have probably passed their ‘use by date’.
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Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
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