NZBusiness December 2009
November 17, 2009
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
Elena Szentivanyi explores why it’s so crucial to thoroughly research the availability and suitability of your trade mark as a precursor to anything else – and not limit the search to New Zealand if you want to take your brand overseas.
Internal theft/fraud is now classed as amongst the country’s fastest-growing crime-forms. Kevin Kevany looks at the latest tactics and technologies for deterring theft from businesses.
Like any marketing strategy – the role of online marketing is to bring in new customers and keep them coming back for more. Glenn Baker checks out the rules of engagement and retention.
Risk management is about running faster – not simply dodging potholes. Kevin Kevany reviews the latest thinking in business risk management.
Merit and experience alone is no longer enough to keep business managers at the top of their game. Academic credentials are now vital for ongoing competitiveness. Patricia Moore reports.
GPS receivers can be found in mobile phones, dedicated vehicle units, and are behind many map-based online services. But where are GPS devices and services really heading, and what does it all mean for small business? By Vikki Bland.
Is money getting too tight to mention in your business? Read on for advice on how to successfully manage cashflow in these troubled times.
Melissa Clark-Reynolds talks about the keys to business survival, her passion for sustainability, a fun new virtual world for children and other entrepreneurial endeavours. By Patricia Moore.
The world may be in a recession, but business people still need to travel. How can business travel be streamlined in order to gain maximum business benefit whilst protecting the bottom line? This report by Vikki Bland.
Successful marketing in a flat economy is all about thinking smarter than your competition, as well as executing the marketing basics extremely well. Ruth Le Pla meets those walking the talk.
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Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
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