NZBusiness December 2009
November 17, 2009
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
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FEATURES: ♦Attract & Engage: Lessons on E-Commerce marketing |
Elena Szentivanyi explores why it’s so crucial to thoroughly research the availability and suitability of your trade mark as a precursor to anything else – and not limit the search to New Zealand if you want to take your brand overseas.
Internal theft/fraud is now classed as amongst the country’s fastest-growing crime-forms. Kevin Kevany looks at the latest tactics and technologies for deterring theft from businesses.
Like any marketing strategy – the role of online marketing is to bring in new customers and keep them coming back for more. Glenn Baker checks out the rules of engagement and retention.
Risk management is about running faster – not simply dodging potholes. Kevin Kevany reviews the latest thinking in business risk management.
Merit and experience alone is no longer enough to keep business managers at the top of their game. Academic credentials are now vital for ongoing competitiveness. Patricia Moore reports.
A recession is the perfect laboratory in which to polish your brand and make it really stand out. Kevin Kevany has advice from the brand marketing experts.
As business times get tougher – one of the first areas to come under cost scrutiny is the company vehicle fleet. Glenn Baker looks at how companies are extracting more value from their vehicle leases during the recession.
Key factors to consider whether you are a referrer or a referror. By Ashley Wong.
Patricia Moore provides a snapshot of New Zealand’s biotechnology industry and a glimpse of its potential through the work of one investment fund and a go-ahead biotech company.
It takes sound leadership to successfully steer enterprises through the current stormy economic waters. Kevin Kevany looks at leadership skills and principles, and who’s teaching them.
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📍 Covert Theatre, 51 Mackelvie Street, Grey Lynn, Auckland
Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
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