Leading by design
Founded by Mark Spurgeon and Michelle Shirtcliffe, Publica is a digital agency with design in its DNA and an attitude of undying optimism. If you ever need convincing of the
Founded by Mark Spurgeon and Michelle Shirtcliffe, Publica is a digital agency with design in its DNA and an attitude of undying optimism. If you ever need convincing of the
New Zealand’s media has been awash with inspiring tales of business owners defying the pandemic through reinvention – by navigating and pivoting across alert levels, and emerging wiser and better
How can businesses boost their online presence in the wake of covid-19? Richard Conway shares three ways to take it to the next level. Many businesses still rely on offline
Frustrated by a lack of sales from your sales team? Logan Wedgwood explains why “accountability”, when it comes to sales, is meaningless. Now, more than ever, New Zealand’s businesses need
Mat Wylie explains why you should go back to the basics of good, solid team management to vastly improve your customer satisfaction score and grow your business. Imagine that your
With employment relationships under severe covid-induced pressure, Jo Douglas offers some timely guidance on how to deal with behavioural issues in the workplace. In what has been a difficult year,
Richard Conway shares his best advice for driving customers to your website via Google search. With more than 3,000 updates annually, the Google search algorithm is always being refined and tweaked to optimise performance. While most of these changes are small, Google sometimes releases big updates which can significantly impact search results. It can be difficult for small businesses to stay on top of all of these changing factors. So this article aims to distil what I see as the most important things that small businesses can do in 2020 to drive customers to their website via Google search. Authority Work towards making yourself an industry authority. You want to be quoted by other trusted websites and be interviewed
Kiwi-owned wellness and skincare brand me|today may have a quirky name, but its export marketing strategy is rock solid, thanks to the international experience of its three directors. Officially launched on the New Zealand market in October 2018, wellness and skincare brand me|today wasted no time in researching the potential of offshore markets for its portfolio of products. This is largely due to the trio behind the brand – Grant Baker, Michael Kerr and Stephen Sinclair – who are all heavyweights in the wellness industry, and have experience with other well-known international brands, some of which had originated out of New Zealand – the likes of 42Below and Trilogy. So how did this mix of a new health and wellness
Samantha Gadd’s Humankind is on a mission to improve employee experiences across New Zealand. Its success story is an inspiring one based around pivotal reinvention, employee-centricity, and simply leading by example. Four years ago Samantha Gadd embarked on a total rebrand of her highly successful Deloitte Fast 50-performing HR business. To pivot away from only focusing on the limited ‘risks and policies’ side of HR, which doesn’t help organisations grow, and move directly into the domain of employee experience – which is proven to have a major impact on the growth of all size businesses. It was goodbye HR Shop, which had served her well, and hello Humankind. Changing the brand and becoming a fully-fledged professional services business changed everything
TALES FROM THE CAMPAIGN TRAIL NO MORE WINGING IT HUMANITY CHAMPIONS AN EXPORT STRATEGY BUILT ON EXPERIENCE 5 PRACTICAL STEPS TO IMPROVE YOUR SEO
Upcoming event
Thursday 8 October 2026 | 5:00pm – 7:00pm
📍 GridAKL, 101, Pakenham Street West, Wynyard Quarter, Auckland
The David Awards 2026 winners are revealed live at GridAKL on 8 October, followed by a panel on building small businesses that punch above their weight. Finalist or not, get your free ticket to this informative and celebratory event.
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Practical AI insights, Kiwi tech innovators, and the tools helping Kiwi SMEs compete on a global stage. It’s all packed into this special tech issue of NZBusiness.
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