NZBusiness + Management Digital Issue – December 2023
Future-proof yourself for success with leadership training.
Future-proof yourself for success with leadership training.
In this issue: Is the use of AI in business disrespectful to customers? Generative AI in the manufacturing sector. Deepfake scams: Every business leader should be prepared A “Lean” approach
Using his own intelligence, Bill Bennett discusses AI’s current and potential uses for business owners. Artificial intelligence is no longer the stuff of science fiction. It’s here and it’s all
Get your story right and it has the power to transorm everything you do in your business. Jacquie Walters explains how. I’ve come to understand that marketing success boils down
Richard Conway shares his company’s experience in transitioning to Google’s new AI Search Generative Experience. Everything is going to change. Whilst we have been using AI within advertising platforms for
Are you taking a short-sighted view on your marketing? Logan Wedgwood takes you down the road to lasting customer relationships. Let’s start with a thought experiment. Picture this: I’ve just
Jo Douglas highlights alternative methods of responding to bad behaviour in the workplace. Those who work in the employment law space are realising the extent to which psychological complexities contribute to, or are connected to, many employment problems such as undesirable behaviour or conduct in the workplace, poor performance or disengagement. The two are, many times, inextricably linked. Causation, attribution of fault, and then negative outcomes (such as loss of a job) are often the focus of employment issues from a legal perspective. Yet the real underlying reason why someone has transgressed is often left untouched, and therefore likely to happen again. Employers must follow an investigation before they can decide if someone is at fault and before
eInvoicing is a not-so-new, simple method of invoicing. It’s the digital exchange of invoice information between suppliers’ and buyers’ accounting systems even if those systems are different. No more emailed PDFs. eInvoicing is growing across NZ More than 10,000 businesses across New Zealand are registered to receive eInvoices and growing every month. This number includes many government agencies, who are updating their contract and procurement documents to include eInvoicing as a preference, instead of PDF invoices. Over time it will become the only way they accept invoices. Importantly, the list of large businesses leading the way is also growing, with several big ‘invoice- senders’ on the cusp of being able to send eInvoices to their business customers – think telco
Damon Paling shares insights on the highs and lows of launching a New Zealand brand on Amazon.com. An excellent opportunity to expand internationally or a seemingly endless investment? In this case, the journey to establishing a successful six-figure business on Amazon.com began by abandoning an outdated ‘set and forget’ approach. The initial strategy involved a two-year-old Amazon Marketplace store that had been outsourced to a third-party based in New Zealand. Despite generating poor sales revenue, the store garnered favourable reviews, ratings, and displayed a strong brand image, including control over the crucial ‘buy box’. Notably, Shopify data indicated that the US ranked as the third most significant traffic source for our brand’s direct-to-consumer website, trailing behind New Zealand and Australia,
Minding your Ninset Marketing for People and Planet Artificial Intelligence is all around us Build a six-figure Amazon.com Business Thriving on Adrenalin Making Dough in Tough Times
If you aspire to become a successful leader in the business world, then building your EQ should be an absolute priority. Ken Lee shares the ‘whys’ and the ‘hows’. Twenty-five years after psychologist and author Daniel Goleman brought the term ‘Emotional Intelligence’ (EQ) to a wide audience with his 1995 book of the same name, EQ remains an essential skill for good leadership. Simply put, EQ is the ability to recognise and understand our own emotions, as well as the emotions of others, and to use that information to guide our thoughts and actions. EQ is not just a ‘soft skill’ or a nice-to-have; it’s a key component of effective leadership which can make all the difference in building stronger
What is ethical marketing in 2023? Why is it so vital to the ongoing success of your business? NZBusiness sat down with Katherine Dewar, MD of GoodSense, for some clarity. When was the last time you asked your customers what they truly want to know about your business? Perhaps one of their questions might surprise you. Does your business trade ethically? Therein lies the rub. The general public, businesses you trade with, councils, even government departments increasingly want to know that the businesses they buy from, or deal with, are more than just complying with the law. They want to know if you’re trading ethically – if you’re conscious of the impact your operations are having on people and the
Upcoming event
Thursday 28 May 2026 | 7:00am – 9:30am
📍 New Zealand International Convention Centre, 101 Hobson Street, Auckland
Join us for a practical, insight-led morning exploring how Kiwi businesses are navigating today’s conditions and unlocking new growth opportunities in 2026.
Latest issue
Read the March issue of NZBusiness, focused on intentional growth — with practical insights, expert perspectives, and real-world stories.
Latest articles
