NZBusiness + Management Digital Issue – December 2023
Future-proof yourself for success with leadership training.
Future-proof yourself for success with leadership training.
In this issue: Is the use of AI in business disrespectful to customers? Generative AI in the manufacturing sector. Deepfake scams: Every business leader should be prepared A “Lean” approach
Using his own intelligence, Bill Bennett discusses AI’s current and potential uses for business owners. Artificial intelligence is no longer the stuff of science fiction. It’s here and it’s all
Get your story right and it has the power to transorm everything you do in your business. Jacquie Walters explains how. I’ve come to understand that marketing success boils down
Richard Conway shares his company’s experience in transitioning to Google’s new AI Search Generative Experience. Everything is going to change. Whilst we have been using AI within advertising platforms for
Are you taking a short-sighted view on your marketing? Logan Wedgwood takes you down the road to lasting customer relationships. Let’s start with a thought experiment. Picture this: I’ve just
Twelve months after its launch, Richard Conway reviews the benefits of Google’s automated targeting technology. Multiple decades in the digital marketing industry have taught me that all marketing strategies begin with a goal. Whether running paid search campaigns or putting all your resources toward achieving organic rankings, you’re working toward a specific goal. When Pure SEO began its journey in 2009, we never thought machine learning would play such a prominent role in online advertising. In 2020, Google shook the industry by announcing Performance Max campaigns. Officially launched in November 2021, Performance Max is goal-based and allows businesses to utilise outstanding automation technology. What is Performance Max? Google Ads offers many types of campaigns for businesses. If you’re not well-versed in digital
Logan Wedgwood shares some marketing tactics that can lift your business in a recession. When things get difficult financially, the natural response is to look for savings. Costs you can cut. Things you don’t need. We tend to get more careful about where we choose to spend money. That’s all fine. It’s smart even. What is not talked about enough, however, is that sales make the pain go away. That’s right, the fastest way for things to feel less difficult is to make more sales. Sales fuel a healthy and resilient business, after all. And this abundance mentality, or that Kiwi ‘get after it’ attitude, isn’t talked about enough. It’s simple really; the more sales you make, the less you
Mat Wylie shares advice on how you can recession-proof your business by focusing on your customers. Right now, with high interest rates and less cash to go around, business owners are rightly thinking about money. The main thought on your mind is probably ‘How do we keep the cash flowing?’ The answer, perhaps obviously, lies with your customers. While there are other moves you can take (such as cutting costs or offering fewer services), the best long-term strategies are those that grow your sales and revenue long term. Here’s how you can recession-proof your business by focusing on your customers. Focus on experience Customer satisfaction is one of the top indicators for sales growth. Recent stats on one of our
Jo Douglas describes how the new Fair Pay Agreements landscape affects your business. The Fair Pay Agreements Act 2022 is now law. Considered by some to represent the most significant change in the employment law landscape since the introduction of the Employment Contracts Act 1991, it puts in place a framework for bargaining not seen since the industry awards of the 80’s. This new framework does not replace, but sits alongside, the existing framework of setting terms and conditions of employment, through collective bargaining, and through the negotiation of individual terms of employment. The Act also sits alongside existing legislation which sets minimum entitlements and employment standards such as the Minimum Wage Act and Holidays Act with a view to
Buyers face a bewildering array of smartphone options and prices in 2023. Our technology specialist Bill Bennett provides a guide to the best phones.
Liz Wotherspoon delivers a unique perspective on New Zealand’s SMB sector. As we leap into 2023, The Icehouse team is building on the results of our November 2022 Pulse Check Survey[1], which gathered insights and reflections on the past two and a half years from more than 300 New Zealand SMBs. The narrative surprised a few, brought optimism to many, but most importantly sets a momentum to be cautiously optimistic about what businesses need and want for the next 12 months. Given the challenges and opportunities they have faced over the last couple of years, the story is heartening – 58 percent of survey respondents saw their annual revenue increase since Covid and, for 32 percent of those, the increase
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