NZBusiness February 2023

Richard Conway landscape sml

How Performance Max changes paid search

Twelve months after its launch, Richard Conway reviews the benefits of Google’s automated targeting technology. Multiple decades in the digital marketing industry have taught me that all marketing strategies begin

Making sales

Sales, marketing and money

Logan Wedgwood shares some marketing tactics that can lift your business in a recession. When things get difficult financially, the natural response is to look for savings. Costs you can

Payday

The FPA Act 2022: a complex new law

Jo Douglas describes how the new Fair Pay Agreements landscape affects your business. The Fair Pay Agreements Act 2022 is now law. Considered by some to represent the most significant

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A 2023 Buyers’ Guide to Smartphones

Buyers face a bewildering array of smartphone options and prices in 2023. Our technology specialist Bill Bennett provides a guide to the best phones.

Keyhook team - sml

Unlocking a Key App

Two brothers and a best mate are the collective brains behind a smart app that makes rental property management easier and significantly less expensive.  They’re already eyeing up international markets. Luke Nicholls and Aaron Rama have been best friends since kindergarten, and now, with Luke’s brother Sam, the three are on a business journey that has worldwide potential. The genesis for Keyhook, their app that flips the traditional property management business model on its head, came when Luke and Aaron were dining out one night in 2019. “I was a self-managing landlord at the time, frustrated by the lack of smart self-managing rental software available,” explains Luke. “The solutions out there were outdated and lacked innovation. We could see there was

Business that makes you smile_Feb 23_1

The business that makes you smile

Great ideas for businesses often come through personal experience. For Tom and Hannah Wrench the genesis for Smile Box was their own search to find the ideal small gift for someone.

Under Pressure_Feb 23

Under Pressure

2023 is shaping up to be one of the most challenging of years for business owners.  Is your business prepared for what lies ahead?  NZBusiness asked coalface experts to assess the mood and share their gameplan for succeeding under pressure. For many business owners contemplating 2023, it may seem like looking into a dark tunnel. Fortunately, there is light at the end of it. Meantime, there is work to do, so we went to experts covering the business spectrum – from sole trader to large business – to identify those aspects of business management that especially require attending to when we’re all working under a recessionary cloud. But first – exactly how is the marketplace shaping up as we launch

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NZBusiness February 2023

Under Pressure The business that makes you smile Unlocking a key APP Goodbye soggy soap In trust, he believes