NZBusiness June 2018

Puppies and kitten

Nurture those leads

The biggest change in marketing history is upon us, says Logan Wedgwood, and it all depends on a new breed of marketer. In the “good old days” marketing brought in

Jackie Grant (2)

Uncompromising evolution

Business ownership is a true test of character and self-belief – as Sarah Sparks discovered from Hip Group’s Jackie Grant. Hip Group is a hospitality goliath turning over $40 million

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FROM THE EDITOR

NZBusiness June Issue – OUT NOW A GAME OF CONES If you’re an Auckland business owner, a lot of what you’ll read in this month’s cover story will come as no

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NZBusiness Magazine June Issue – OUT NOW

If you’re an Auckland business owner, a lot of what you’ll read in this month’s cover story will come as no surprise. Depending on where your business is located, you

KEEPING THE KEEPERS

Successfully engaging and retaining the best people and driving business results requires new understanding, new processes, and new technology…

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Art Without Limits

Home-based Internet business Glenn Jones Art has created its own ‘Big Bang’ right around the world…

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No Holding Back

A debilitating illness didn’t stop Sharna McElligott from managing her own plant-based Tauranga café…

Direction finding

About to seek direction from a professional business advisor? Learn what to look for in an advisor to achieve the best outcome…

An introduction to China’s e-commerce market

China is the world’s largest e-commerce market – projected to reach $1.7 trillion in two years. For Kiwi export firms wanting to engage in that market it’s a daunting prospect requiring a long-term strategy and professional help.   Held in Auckland on March 13th, the NZTE-organised China Digital Marketing conference highlighted a number of facts about the China e-commerce market – primarily that it’s vast in size and complexity and constantly changing. What worked last year, may not necessarily work this year. As one of the keynote speakers remarked: it’s time to rethink “China made easy”. Often it’s better for brands to target lower-tier cities where there is more opportunity to disrupt the market and succeed. First-tier cities such as