NZBusiness November 2007

Be brave, involve your people 
BusinessLAB’s strategies for business success. 
The Hutt’s ‘Fab Four’ Four 
Hutt Valley business owners are capitalising on the powerful opportunities and relationships generated through disciplined networking. By Glenn Baker. 
Cover story: Thinking outside the box 
Economic cycles and market pressures are forcing companies of all sizes to reinvent themselves in order to survive. Ruth Le Pla meets two firms that have successfully made the transformation. 
Are you really covered? 
Global warming has arrived at a time when only 25 percent of our small-to-medium businesses carry adequate business interruption cover. Kevin Kevany presents the cold, hard facts of business insurance. 
Survivor Cook Islands 
Despite facing ruin on many occasions, ex-pat Jack Cooper’s business continues to thrive in the beautiful Cook Islands. Warwick Halcrow meets a true survivor. 
Listing for results 
Patricia Moore follows the new direction for business directories. Do the new online listings deliver a worthwhile return on investment? 
Go back to school! 
Unfortunately for many DIY-minded Kiwi business owners upskilling takes second place to the more immediate demands of running a business. Editor Glenn Baker examines why this can be a recipe for disaster. 
Beyond the basics 
Ready to review your accounting software? Vikki Bland reports on the major developments of the past 12 months and how you can tell when it’s time to upgrade.