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PodcastsSustainabilitySustainably Ever After

Episode 2: How seaweed is helping heal the planet with Hayley Fraser-Mackenzie

NZBusiness Editorial Team
NZBusiness Editorial Team
October 10, 2024 2 Mins Read
1.8K Views
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Pictured above: Hayley Fraser-Mckenzie.

In this episode of Sustainably Ever After, Lilah speaks with Hayley Fraser-Mackenzie, the owner of Pacific Harvest, a New Zealand-based company specialising in edible seaweed.

Hayley Fraser-Mackenzie shares her business journey from her roots in Zimbabwe to her passion for sustainable food systems, the incredible benefits of incorporating seaweed into our diets, and how it can help reduce your carbon footprint.

Hayley discusses the importance of sourcing seaweed from reputable companies, ensuring that it’s contaminant-free and harvested sustainably. The conversation also covers Pacific Harvest’s B Corp certification, which reflects their commitment to ethical practices, community welfare, and environmental responsibility. Hayley speaks to the potential of seaweed to contribute to a healthier planet and the need for more collaboration and research in the industry. She also shares Pacific Harvest’s ongoing efforts to improve packaging sustainability and the future potential for seaweed farming in New Zealand.

Episode highlights

Hayley’s business journey: From working in children’s entertainment at Disney to pursuing a passion for sustainability and the discovery of seaweed as a sustainable food source.

A taste for seaweed: Discover the benefits of seaweed, its nutritional advantages, its role in enhancing flavour (umami), and versatility in cooking.

Good for the planet: Understanding seaweed’s ecological benefits, including carbon sequestration and nutrient absorption. Hayley also shares the potential of seaweed in various industries, including agriculture and health.

Sustainable business practices: Pacific Harvest’s B Corp certification and its significance for the business.

Reducing waste: Innovations in sustainable packaging and reducing plastic waste.

Pacific Harvest products are packed in 100% recyclable materials. The boxes provide shade for light sensitive seaweeds, reducing waste and improving shelf life and colour vibrancy.

Get in touch

Website – nzbusiness.co.nz/podcasts
Instagram – @sustainablyeverafterpodcast

Find out more about Pacific Harvest

Website – pacificharvest.co
Instagram – @pacific_harvest
Facebook – @pacificharvest

Join Lilah and Hayley as they explore the fascinating world of seaweed and its potential to improve our diets while benefiting the planet. This episode is packed with valuable insights for anyone interested in sustainability, health, and entrepreneurship.


A special thanks to sponsors of this podcast, OfficeMax, whose vision it is to empower sustainable and successful workplaces. Learn more about how they can help your business at www.officemax.co.nz.

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