Episode 7: Louise Nash on designing a circular future

Pictured above: Lilah McDonald and Louise Nash.

In this episode of Sustainably Ever After, Lilah speaks with Louise Nash, Founder of Circularity, a consultancy helping businesses transition to the circular economy.

From her childhood among market gardens in Onehunga to her “aha moment” during the plastic crisis, Louise Nash shares her personal and professional journey toward circular innovation.

Louise explains the concept of the circular economy – a system that designs out waste, keeps resources in flow, and restores nature. She dives into:

• Practical advice for businesses looking to become circular.
• Case studies like Profile Group, where Circularity helped redesign packaging to cut waste and save costs.
• The importance of refusing single-use products and embracing innovative solutions.

Louise also touches on exciting developments, like seaweed-based packaging, and the potential for digital technologies to accelerate circular solutions. Her story is a powerful call to action for businesses to embrace circularity, not just as a sustainable choice, but as a driver of efficiency and cost savings.

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Episode highlights

• Start small: Map out your processes, identify waste streams, and ask what can be reused or redesigned.
• Invest in education: Understanding the circular economy unlocks opportunities for innovation.
• Think system-wide: From supply chains to product design, circularity requires a holistic approach.

Get in touch:

Website – nzbusiness.co.nz/podcasts
Instagram – @sustainablyeverafterpodcast

If you enjoyed today’s episode, don’t forget to rate the podcast on Spotify or leave us a review on Apple Podcasts. That way more people can find us and learn about Sustainability!

Find out more about Circularity:

Website – circularity.co.nz
Instagram – @circular.ity
LinkedIn – @nashlouise

A special thanks to sponsors of this podcast, OfficeMax, whose vision it is to empower sustainable and successful workplaces. Learn more about how they can help your business at www.officemax.co.nz.