• About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
  • About Us
  • Advertise with Us
  • Contact Us
  • Events
  • Newsletter
  • Podcasts
  • Digital Magazine
NZBusiness Magazine

Type and hit Enter to search

Linkedin Facebook Instagram Youtube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
NZBusiness Magazine
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability
Technology

Auckland North technology unlocks full potential of fibre optics

White Cell Networks new ‘plug and use’ technology unlocks fiber optics full potential, significantly stepping…

Glenn Baker
Glenn Baker
April 3, 2017 2 Mins Read
399

White Cell Networks new ‘plug and use’ technology unlocks fiber optics full potential, significantly stepping up the speed of fiber optic data streaming within homes and businesses.

It has long been acknowledged that the government’s vision to make New Zealand’s digital network one of the most complete and fastest in the world depends on laying a completely new network of fibre optics that runs to every home and business across the country. 
Laying fibre optic cable in streets and connecting to buildings does not fully deliver on the government’s vision because the devices inside homes and businesses still use decades old technology between the users of data and the fibre optic network. 
Many of the huge benefits promised from using fibre optics can’t be delivered because data streaming is choked immediately on entering the building. 

White Cell Networks (WCN) has created a solution to this problem at their Greenhithe innovation lab. Before Anthony Ardelean, the CEO of WCN, brought this optical technological solution to life, only a small number of people had full access to the wide-ranging benefits of fibre. 
Now everyone can have access to all of the benefits promised from the fibre optic network. 

“I have taken a traditional technology and converted that into a very advanced platform that has then been simplified to a process that is easy for anybody to be able to assemble and connect themselves and see immediate increase in data speeds as high as 80 percent,” says Ardelean. 
“In addition we have been able to keep our product at a level that is affordable to most of the population.”

What Ardelean and his team at WCN have created is technology that will help increase business productivity within New Zealand wherever it is connected. 
The business also has a big opportunity in the global residential market where the everyday consumer uses technology for living, entertainment and working from home. 
With WCN’s innovative technology, the government’s vision for a high-speed Internet-connected nation is now possible.

The business is growing offshore and now has a regional office in Australia. WCN has customers in New Zealand and the Pacific Islands and aims to push into the residential market in Australia, US, Canada and Europe over the next five years. 
However, the best place for WCN’s innovation laboratory and headquarters will remain in Auckland North’s innovation district.

Share Article

Glenn Baker
Follow Me Written By

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

Other Articles

Projectors take productivity to new heights
Previous

Projectors take productivity to new heights

How to ensure your business has the right meeting rhythm
Next

How to ensure your business has the right meeting rhythm

Next
How to ensure your business has the right meeting rhythm
April 3, 2017

How to ensure your business has the right meeting rhythm

Previous
April 3, 2017

Projectors take productivity to new heights

Projectors take productivity to new heights

Subscribe to our newsletter

NZBusiness Digital Issue – March 2025

READ MORE

The Latest

A start-up journey from hip-hop to RTDs

May 30, 2025

Episode 17: Turning the mic to Lilah McDonald

May 29, 2025

From Nelson to the world

May 28, 2025

It’s now for nature

May 28, 2025

Why small business contracts are under the microscope

May 26, 2025

SYOS Aerospace tops stellar 2025 NZ Hi-Tech Awards line-up

May 26, 2025

Most Popular

NZBusiness Digital Issue – June 2024
Understanding AI
How much AI data is generated every 60 seconds? New report reveals global AI use
Navigating economic headwinds: Insights for SME owners
Nourishing success: Sam Bridgewater on his entrepreneurship journey with The Pure Food Co

Related Posts

Why making Auckland a Tech Hub makes sense

May 14, 2025

Is AI making us happier? Why some Kiwi leaders would trade coffee for Generative AI

May 13, 2025

Samsung CSP: Leading the way in tech repairs across New Zealand

May 12, 2025

Cyber security in 2025: A guide on how to protect your business

April 22, 2025
NZBusiness Magazine

New Zealand’s leading source for business news, training guides and opinion from small businesses to multi-national corporations.

© Pure 360 Limited.
All Rights Reserved.

Quick Links

  • Advertise with us
  • Magazine issues
  • About us
  • Contact us
  • Privacy policy
  • Sitemap

Categories

  • News
  • Entrepreneurship
  • Growth
  • Finance
  • Education & Development
  • Marketing
  • Technology
  • Sustainability

Follow Us

LinkedIn
Facebook
Instagram
YouTube
  • Home
  • News
  • Opinion
  • Entrepreneurship
  • Self Development
  • Growth
  • Finance
  • Marketing
  • Technology
  • Sustainability