A new $20 million fund and incubation initiative designed to address the high failure rate of New Zealand startups with a social or environmental purpose has launched. According to latest Government data, startup survival rates in New Zealand, including those with a social imperative, have declined by 45 percent over the past six years – a trend that began prior to the current pandemic.[1] Nous Labs, a new organisation which provides investment, mentoring, coaching and marketing support for environmentally and socially focused Kiwi enterprises in their early stages of growth, is the creation of Brianne West founder and CEO of the country’s largest regenerative beauty product exporter, Ethique. West (pictured) says it is critical Kiwi startups which are purpose-led be