For a business to thrive in the 21st century it needs an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. Business owners must understand how e-commerce channels work to make the best strategic choices for their business.
Leading Digital Strategy lays out the imperative for action and offers practical strategies, methodologies and models to improve the effectiveness of a company’s online offering. It challenges owners and managers to become as fluent and creative in digital as they are in finance, sales and marketing. A useful blueprint for business leadership in the digital age.
ISBN: 978-07494-73099
