What is a great marketing idea without great content, timing and the channels to back it up? From awareness to advocacy, designing and mapping your customer’s journey needs to drive cut-through and establish a genuine connection. This new type of customer acts collectively in a connected community, expecting and only responding to personalised, authentic messaging. And that can be a tricky task! EMA’s Strategic Marketing Conference will delve into the core of your brand and value proposition, and focus on marrying honest content and messaging with the experiences your customers are demanding along their entire journey. Our expert marketing strategists, practitioners and industry leaders are from IBM, The Social Club and Rush to name a few. They will present case