View the Programme An annual event based in Hamilton, managed by SODA Inc. and powered by Wintec, the SODA Inc. Innes48 Startup Competition draws hundreds of national and international participants to compete for up to $15,000 in prize money over one high energy, high pressure 48 hours. The largest competition of its kind in New Zealand, Innes48 is an experiential environment for people to test their entrepreneurial skills, experience new things, get exposure and interact with top business mentors, influencers and like-minded people from a wide range of backgrounds and skills. Named after Mary Jane Innes, one of Hamilton’s pioneering female entrepreneurs, Innes48 reflects broadly what New Zealand business looks like across age, gender, ethnicity and energy. It’s a fail