Why customer engagement matters more when consumers spend less
When consumers start watching every dollar, many businesses reach for familiar tactics: Bigger discounts, louder promotions and more urgent calls to buy.
When consumers start watching every dollar, many businesses reach for familiar tactics: Bigger discounts, louder promotions and more urgent calls to buy.
Pattern’s 2026 Marketplace Consumer Report reveals the sector is entering a new phase – and it’s one increasingly defined by global scale rather than local competition.
Upcoming event
Thursday 30 July 2026 | 7:00am – 9:00pm
📍 Covert Theatre, 51 Mackelvie Street, Grey Lynn, Auckland
Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
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