
Why customer engagement matters more when consumers spend less
When consumers start watching every dollar, many businesses reach for familiar tactics: Bigger discounts, louder promotions and more urgent calls to buy.

When consumers start watching every dollar, many businesses reach for familiar tactics: Bigger discounts, louder promotions and more urgent calls to buy.

Pattern’s 2026 Marketplace Consumer Report reveals the sector is entering a new phase – and it’s one increasingly defined by global scale rather than local competition.
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