Why customer engagement matters more when consumers spend less
When consumers start watching every dollar, many businesses reach for familiar tactics: Bigger discounts, louder promotions and more urgent calls to buy.
When consumers start watching every dollar, many businesses reach for familiar tactics: Bigger discounts, louder promotions and more urgent calls to buy.
Pattern’s 2026 Marketplace Consumer Report reveals the sector is entering a new phase – and it’s one increasingly defined by global scale rather than local competition.
Upcoming event
Thursday 8 October 2026 | 5:00pm – 7:00pm
📍 GridAKL, 101, Pakenham Street West, Wynyard Quarter, Auckland
The David Awards 2026 winners are revealed live at GridAKL on 8 October, followed by a panel on building small businesses that punch above their weight. Finalist or not, get your free ticket to this informative and celebratory event.
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