2018

With its tea brand already established in the domestic market, Waikato-based Zealong is now enjoying success as New Zealand’s very own premium tea exporter. Demand from discerning tea drinkers is growing around the globe.With its tea brand already established in the domestic market, Waikato-based Zealong is now enjoying success as New Zealand’s very own premium tea exporter. Demand from discerning tea drinkers is growing around the globe.   You might think you would have to travel to China, India or Sri Lanka to visit a genuine tea plantation using traditional harvesting and production methods. But travel just a short distance out of Hamilton along Gordonton Road, and on your left you can discover the world-class, unique, and pleasantly surprising, Zealong

One Percent Collective is a Wellington charity with a non-traditional approach to fundraising and a simple method of giving. Founder Pat Shepherd opens up about the benefits for businesses who support it.

Donna McCormack’s relationship with Business Mentors New Zealand could be described as a mentoring partnership made in ice cream heaven. Together they already have branding and distribution licked.

Genopay founder and CEO Shaun Quincey is ticking off another goal with his unique solution that makes paying for goods and services affordable.

Logan Wedgwood explains why your target customer should sit at the centre of all your business decisions, and right throughout the value chain. It’s my belief that there are some vital misunderstandings surrounding what a target market customer is, why you need one, and what having one then means for the decisions you make as a business person. Too often, we see too much of that good old Kiwi attitude; “what do we need this soft stuff for? We’ll sell to whoever we can!” Your target customer is not just a marketing ‘nice to have’; they should be at the core of every business decision you make. It’s not just about what font you use for your tagline, or what