NZBusiness + Management Digital Issue – September 2023
In this issue: Is the use of AI in business disrespectful to customers? Generative AI in the manufacturing sector. Deepfake scams: Every business leader should be prepared A โLeanโ approach
In this issue: Is the use of AI in business disrespectful to customers? Generative AI in the manufacturing sector. Deepfake scams: Every business leader should be prepared A โLeanโ approach
Using his own intelligence, Bill Bennett discusses AIโs current and potential uses for business owners. Artificial intelligence is no longer the stuff of science fiction. Itโs here and itโs all
Get your story right and it has the power to transorm everything you do in your business. Jacquie Walters explains how. Iโve come to understand that marketing success boils down
Richard Conway shares his companyโs experience in transitioning to Googleโs new AI Search Generative Experience. Everything is going to change. Whilst we have been using AI within advertising platforms for
Are you taking a short-sighted view on your marketing? Logan Wedgwood takes you down the road to lasting customer relationships. Letโs start with a thought experiment. Picture this: Iโve just
Jo Douglas highlights alternative methods of responding to bad behaviour in the workplace. Those who work in the employment law space are realising the extent to which psychological complexities contribute
eInvoicing is a not-so-new, simple method of invoicing. Itโs the digital exchange of invoice information between suppliersโ and buyersโ accounting systems even if those systems are different. No more emailed PDFs. eInvoicing is growing across NZ More than 10,000 businesses across New Zealand are registered to receive eInvoices and growing every month. This number includes many government agencies, who are updating their contract and procurement documents to include eInvoicing as a preference, instead of PDF invoices. Over time it will become the only way they accept invoices. Importantly, the list of large businesses leading the way is also growing, with several big โinvoice- sendersโ on the cusp of being able to send eInvoices to their business customers โ think telco
Damon Paling shares insights on the highs and lows of launching a New Zealand brand on Amazon.com. An excellent opportunity to expand internationally or a seemingly endless investment? In this case, the journey to establishing a successful six-figure business on Amazon.com began by abandoning an outdated โset and forgetโ approach. The initial strategy involved a two-year-old Amazon Marketplace store that had been outsourced to a third-party based in New Zealand. Despite generating poor sales revenue, the store garnered favourable reviews, ratings, and displayed a strong brand image, including control over the crucial โbuy boxโ. Notably, Shopify data indicated that the US ranked as the third most significant traffic source for our brandโs direct-to-consumer website, trailing behind New Zealand and Australia,
Minding your Ninset Marketing for People and Planet Artificial Intelligence is all around us Build a six-figure Amazon.com Business Thriving on Adrenalin Making Dough in Tough Times
If you aspire to become a successful leader in the business world, then building your EQ should be an absolute priority. Ken Lee shares the โwhysโ and the โhowsโ. Twenty-five years after psychologist and author Daniel Goleman brought the term โEmotional Intelligenceโ (EQ) to a wide audience with his 1995 book of the same name, EQ remains an essential skill for good leadership. Simply put, EQ is the ability to recognise and understand our own emotions, as well as the emotions of others, and to use that information to guide our thoughts and actions. EQ is not just a โsoft skillโ or a nice-to-have; itโs a key component of effective leadership which can make all the difference in building stronger
What is ethical marketing in 2023? Why is it so vital to the ongoing success of your business? NZBusiness sat down with Katherine Dewar, MD of GoodSense, for some clarity. When was the last time you asked your customers what they truly want to know about your business? Perhaps one of their questions might surprise you. Does your business trade ethically? Therein lies the rub. The general public, businesses you trade with, councils, even government departments increasingly want to know that the businesses they buy from, or deal with, are more than just complying with the law. They want to know if youโre trading ethically โ if youโre conscious of the impact your operations are having on people and the
Mindsets act as personal default settings. But how do we change our mindset when itโs having a negative impact on our life or business? NZBusiness went to vitality and performance specialist Jo Shortland for some answers. Think of your mindset as an inbuilt factory setting, explains Jo Shortland. But unlike factory settings, our mindset is forever within our control to change. Based in Raglan, Jo is a certified neuroleadership coach who specialises in strengthening mindsets in order to help New Zealandโs sports professionals, business leaders and coaches perform better and succeed through change. In short, Jo knows how to make mindset changes โreally stickโ. โPeople all have fixed or growth mindsets,โ she explains, โand generally a blend of both. โFixed
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๐ New Zealand International Convention Centre, 101 Hobson Street, Auckland
Join us for a practical, insight-led morning exploring how Kiwi businesses are navigating todayโs conditions and unlocking new growth opportunities in 2026.
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