NZBusiness March 2018

It’s time to get real on sales forecasting. Logan Wedgwood turns traditional thinking around setting sales targets upside down. The end of the financial year is almost upon us which, as well as wrapping up the year that’s been, also means a fresh start in terms of business results.  It’s the time of growth and opportunity when new sales targets are set. Exciting!  If you’re celebrating the completion of a good year, now is when staff lurch forward with their energy (and budgets) renewed!   However, it often doesn’t stick. Instead, it’s common for businesses to lose momentum within the first 90 days of the new financial year as the initial quarterly targets are missed.  Success breeds success and makes us