
Smart Marketers: In Business and Loving it
Successful marketing in a flat economy is all about thinking smarter than your competition, as well as executing the marketing basics extremely well. Ruth Le Pla meets those walking the talk.

Successful marketing in a flat economy is all about thinking smarter than your competition, as well as executing the marketing basics extremely well. Ruth Le Pla meets those walking the talk.

A recession is the perfect laboratory in which to polish your brand and make it really stand out. Kevin Kevany has advice from the brand marketing experts.

As business times get tougher – one of the first areas to come under cost scrutiny is the company vehicle fleet. Glenn Baker looks at how companies are extracting more value from their vehicle leases during the recession.
The world may be in a recession, but business people still need to travel. How can business travel be streamlined in order to gain maximum business benefit whilst protecting the bottom line? This report by Vikki Bland.


Successful marketing in a flat economy is all about thinking smarter than your competition, as well as executing the marketing basics extremely well. Ruth Le Pla meets those walking the talk.

A recession is the perfect laboratory in which to polish your brand and make it really stand out. Kevin Kevany has advice from the brand marketing experts.

As business times get tougher – one of the first areas to come under cost scrutiny is the company vehicle fleet. Glenn Baker looks at how companies are extracting more value from their vehicle leases during the recession.
The world may be in a recession, but business people still need to travel. How can business travel be streamlined in order to gain maximum business benefit whilst protecting the bottom line? This report by Vikki Bland.

Upcoming event

Thursday 8 October 2026 | 5:00pm – 7:00pm
📍 GridAKL, 101, Pakenham Street West, Wynyard Quarter, Auckland
The David Awards 2026 winners are revealed live at GridAKL on 8 October, followed by a panel on building small businesses that punch above their weight. Finalist or not, get your free ticket to this informative and celebratory event.
Latest issue

Practical AI insights, Kiwi tech innovators, and the tools helping Kiwi SMEs compete on a global stage. It’s all packed into this special tech issue of NZBusiness.
Latest articles