Smart Marketers: In Business and Loving it
Successful marketing in a flat economy is all about thinking smarter than your competition, as well as executing the marketing basics...
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NZBusiness May 2009
5 Articles
SHARPENING YOUR BRAND
A recession is the perfect laboratory in which to polish your brand and make it really stand out. Kevin Kevany has advice from the brand...
DRIVING YOUR DOLLARS FURTHER
As business times get tougher – one of the first areas to come under cost scrutiny is the company vehicle fleet. Glenn Baker looks at...
LESSONS ON BUSINESS TRAVEL
The world may be in a recession, but business people still need to travel. How can business travel be streamlined in order to gain maximum...
NZBusiness May 2009
NZBusiness May...