As AI changes how customers research and choose brands, traditional marketing is being upended. Auckland’s The Optimisers highlights the rise of AI answers, agent-led recommendations, and the need for “machine legibility” to stay visible and relevant.
From airport kiosk hustle to global eSIM success, SimCorner is redefining how travellers stay connected across borders.
Try Local is a new start-up that collates and showcases deals and promotions within New Zealand’s accommodation, activities and eateries sectors. For its owner Rebekah Carter its been a leap of faith.
A post-Covid change to New Zealand’s food labelling is needed to support local producers and manufacturers of food, says local producer Vicky Ha. Currently, local rules are voluntary around displaying health stars and country of origin, meaning New Zealanders are consuming large quantities of imported food, and not supporting the local market. Recently pork came under the spotlight with bacon identified as being imported from China and Canada, despite pork being produced in New Zealand. House of Dumplings owner Vicky Ha (pictured), says New Zealand should look at the Australian market where stricter rules are in place around labelling. “Whether the food is grown, produced, made, or packed in Australia or another country, this information is written on the label, and consumers can see where
Richard Conway shares his best advice for driving customers to your website via Google search. With more than 3,000 updates annually, the Google search algorithm is always being refined and tweaked to optimise performance. While most of these changes are small, Google sometimes releases big updates which can significantly impact search results. It can be difficult for small businesses to stay on top of all of these changing factors. So this article aims to distil what I see as the most important things that small businesses can do in 2020 to drive customers to their website via Google search. Authority Work towards making yourself an industry authority. You want to be quoted by other trusted websites and be interviewed
Small business owners who are looking to utilise marketing to grow their business should go back to basics, says Xero’s Valerie Walshe.
Richard Conway debunks six common myths surrounding search engine optimisation, and offers the simple truth about SEO.
Richard Conway explains why website speed is more important than ever in business and what you can do to improve yours.
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Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
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