More than 80 percent of people don’t independently verify AI-generated information. As AI becomes the first place customers go for answers, that trust is creating a new challenge for New Zealand businesses.
AI is having its “peak hype” moment, but beneath the noise there is a very practical question most New Zealand business owners are asking: Will this actually help my business run better, or is it just another shiny tech distraction?
In workplaces AI can be a game-changer for boosting productivity and efficiency, lowering costs and developing new products and services. While a degree of uncertainty lingers around this transformational technology, its potential for improving lives and businesses is undeniable. Artificial Intelligence is like electricity. Just as electricity transformed every major industry a century ago, AI is now poised to do the same. So says Andrew Ng, founder of Google Brain and former VP of Baidu. It’s hard not to agree with Ng’s statement. The evidence is mounting. Artificial intelligence is indeed a game-changer. It’s shaping up to be one of the most significant technological developments of the 21st century. Many experts would agree too, and countless experts have had their
The impact of artificial intelligence on Kiwi businesses is becoming increasingly evident. Oscar Collins explains how business owners are already using it to their advantage. In New Zealand both small and large businesses throughout the country have started using AI to scale their operations and optimize everyday tasks. Through the use of collaborative tools, recruitment solutions, CRM software and more, business owners are reaching their goals and expanding into international markets. Here’re some of the ways they are doing it. 1. Employee Monitoring Software AI plays a critical role in monitoring employees, which is a more challenging task than ever now that remote work is a permanent fixture in the modern workplace. AI can help you supervise home-based workers from
New Zealand employment law firm BuckettLaw believes current regulations cannot control artificial intelligence. Each year the Privacy Commissioner hosts privacy week and last week the theme was privacy rights in the digital age. A theme that highlights the massive gap between the advancement of technology and the lack of change in privacy law. The Privacy Act 2020 is now nearly three years old, which may seem new. However, if you look at all the new introductions in technology over the past three years, the Privacy Act doesn’t come close to protecting an individual’s privacy. Michael Webster, the Privacy Commissioner stated, “that further legislative changes are needed to ensure New Zealand’s privacy law is fit for purpose in the digital age.” The
Richard Conway explains how AI technology can streamline your workflow and boost creativity. I believe we are at a pivotal moment in history. In November 2022, OpenAI, funded by Microsoft among others, launched ChatGPT. The uptake was immediate, and adoption was profound. As of January 2023, there were more than 13 million daily visitors and more than 100 million users. Technology like this (and Google’s equivalent, Bard) is set to disrupt many industries, including digital marketing. Generative AI (artificial intelligence) can create a blog post based on defined parameters in seconds; the technology can debug code, write a poem, and even create a business plan – and we are only just scratching the surface. Many companies have already started leveraging
Some of the world’s top innovators and business minds will be in Auckland for “Future State”, an event which explores the driving forces behind the next era of tech innovation. Presented by Spark Lab and Semi Permanent, the event will be hosted at Spark Arena on Thursday 11 May with around 1300 people expected to attend. Aimed at attracting people from emerging small businesses right through to large enterprises, the event promises to be a regular fixture on the New Zealand business calendar with an international calibre of speakers from some of the world’s most innovative and successful companies, including adidas, Google, VICE media and more. Spark Marketing Director, Matt Bain says the one-day event will deliver a series of
Upcoming event
Wednesday 11 November 2026 | 7:00am – 9:30am
📍 New Zealand International Convention Centre, 101 Hobson Street, Auckland
One week after the election, Ready to Rise returns for ‘After the Result’ to help Kiwi SME owners plan ahead for their next bold move, and hard-won growth. Get your tickets for this must-attend business breakfast.
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