More than 80 percent of people don’t independently verify AI-generated information. As AI becomes the first place customers go for answers, that trust is creating a new challenge for New Zealand businesses.
AI is having its “peak hype” moment, but beneath the noise there is a very practical question most New Zealand business owners are asking: Will this actually help my business run better, or is it just another shiny tech distraction?
Twelve months after its launch, Richard Conway reviews the benefits of Google’s automated targeting technology. Multiple decades in the digital marketing industry have taught me that all marketing strategies begin with a goal. Whether running paid search campaigns or putting all your resources toward achieving organic rankings, you’re working toward a specific goal. When Pure SEO began its journey in 2009, we never thought machine learning would play such a prominent role in online advertising. In 2020, Google shook the industry by announcing Performance Max campaigns. Officially launched in November 2021, Performance Max is goal-based and allows businesses to utilise outstanding automation technology. What is Performance Max? Google Ads offers many types of campaigns for businesses. If you’re not well-versed in digital
A Kiwi marketing agency is warning that the rise of AI tools such as copy.ai and ChatGPT could quickly turn into money or time traps for business owners looking for a silver bullet.
Before understanding the future of Artificial Intelligence in business, or how AI technologies impact the business world, it is important to know what AI actually is. AI refers to any computer software that engages in activities usually undertaken by humans, including customer support, business forecasts, and asset management. Years of science fiction movies have led us to believe that AI is a fleet of sentient robots, but today’s AI technologies are far more subtle. Most of us interact with AI in some way or another daily. With its wide range of uses, it is becoming an imperative option for businesses that want to maintain a competitive edge. So, what are some of the ways you can improve your business with
Many of New Zealand’s pioneering artificial intelligence experts will provide the latest news and outline new trends at the Aotearoa AI summit in Auckland on March 17. One of the key speakers is a founder of AI company Soul Machines, Greg Cross, who lives in New Zealand but creates businesses that compete on the international stage. Soul Machines is at the cutting edge of AI research and its unique Digital Brain, based on the latest neuroscience and developmental psychology research. Another speaker is Isuru Fernando who helps bring the best of Google Cloud to New Zealand. Before Google, he was at IBM where he established and grew the IBM Watson business. He is an advisor to the World Economic Forum
A new study on Artificial Intelligence in New Zealand paints a picture of the enormous potential for the technology, while also facing huge investment, talent and data challenges.
On the eve of AI-DAY, New Zealand’s ‘Premier Artificial Intelligence Conference’, NZBusiness met with AI Forum executive director Ben Reid to learn about the impact AI has on the quest for greater business efficiency. As the recent AI-DAY Conference in Auckland emphasised, artificial intelligence (AI) is already playing a vital role within the business community in terms of boosting business efficiency and productivity. However, unless you attended the two-day event you may still be somewhat in the dark about what the technology can deliver; there is still confusion and misinformation out there. One thing is for certain – the technology is advancing rapidly. The question is: how long can you delay your business getting on board? As Ben Reid, executive
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