More than 80 percent of people don’t independently verify AI-generated information. As AI becomes the first place customers go for answers, that trust is creating a new challenge for New Zealand businesses.
AI is having its “peak hype” moment, but beneath the noise there is a very practical question most New Zealand business owners are asking: Will this actually help my business run better, or is it just another shiny tech distraction?
2024 will be the year when enterprises worldwide are judged by the outcomes achieved when generative AI is expertly applied to data processing.
Advice on addressing economic headwinds and skills shortages effecting NZ SMEs.
Charlie Wood, CEO of Business Software company Wiise, has named his list of key technologies impacting SMES in 2024. Generative artificial intelligence (GenAI) was the standout tech trend of 2023, with tools such as ChatGPT and Dall-E making advanced AI available to everyone. But will the hype settle in 2024, or will more capability be unlocked? Here’s my glimpse into the six tech waves for 2024 – each promising to add a new rhythm to the heartbeat of modern business enterprises. 1. Supply chain enlightenment. A robust, agile supply chain is critical for business success. Advanced ERP solutions based on AI and blockchain will help make complex networks much more transparent and resilient. Those who invest in technology that
Charlie Wood shares his views on the key technologies impacting SMEs in 2024. Generative artificial intelligence (GenAI) was the standout tech trend of 2023, with tools such as ChatGPT and Dall-E making advanced AI available to everyone, from businesses to individuals. Will the hype settle in 2024, or will more capability be unlocked? Our arena is the vibrant landscape of small and medium enterprises (SMEs) across New Zealand, where the adrenaline rush of entrepreneurship meets the tact of technology. Here’s our glimpse into the six tech waves we foresee, each promising to add a new rhythm to the heartbeat of modern business enterprises. 1. Supply Chain enlightenment A robust, agile supply chain is critical for business success. Advanced ERP
Hanna Metz and Tim Warren explain how AI can be employed to adapt your brand voice in just the right way. A brand voice is more than a box to tick or a guidelines pdf collecting virtual dust in a shared folder. Brand voice is a dialogue, a two-way street that forms the foundation of a lasting relationship with the audience. A brand’s voice serves as its signature tune, a melody that sets it apart in a market buzzing with diverse tunes. This voice reflects a brand’s ethos, its values, and its personality. Yet, with the drive towards personalisation, how does a brand ensure it remains authentic while simultaneously tailoring its message to resonate with diverse audiences? AI proposes a
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