A new book from entrepreneurial Wellington publisher and author Jenny Douché is aimed at helping bridge the sometimes huge gap between innovation and successful commercialisation. Foolproof: How to Find and Test Great Business Opportunities was written after Douché noticed how few business people take the time to properly test ideas for new products or services before launching to market.
Market validation helps ensure that businesses deliver market-orientated offerings. She recently surveyed 53 business people who validated the market before launching a new product and, as a result, 86 percent changed the features of their product or service, and 70 percent changed their promotional plan. These changes likely resulted in increased sales and significant cost savings. With its 13 true stories of failure and success, Foolproof is a practical book for those looking to grow their revenues through new or existing product and service offerings.
RRP $29.95 Published by Hugs Press. Also available as an eBook. To order go to foolproofbook.com
ISBN: 978-04732-05058
NZBusiness Knowledge Series: Stop winging it, build a business strategy that actually works
Thursday 30 July 2026 | 7:00am – 9:00pm
📍 Covert Theatre, 51 Mackelvie Street, Grey Lynn, Auckland
Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
