Cyber security in 2025: A guide on how to protect your business
Security Advisor at Aura Information Security, Horatiu Petrescu shares three steps to mitigate the threat of cyber crime in your...
Author
Dasha Kuprienko
Dasha is a Digital Journalist at Pure SEO, and writes across the Pure 360 portfolio of titles.
24 Articles
Home ⟩
From rugby to rubber: How a Kiwi athlete built a global automotive products business
After a career-ending rugby injury, Brock Mustard launched RubberTree - now Australasia’s top vehicle protection brand. He shares how a...
A family business built on trust, now with the support of AI
From facials to front doors, Kylie Bray has taken an unconventional path to business success with Western Lock...
Moving with purpose
Co-owner of Business Relocations Bruce Reid shares how the company is driving sustainability, and other strategies for business...
The rising threat of cybercrime to small business, and why insurance matters
With over 30 years in insurance, Brenden Townsend knows how to avoid costly surprises in policy fine print. He now urges business owners to...
The growth story behind The ProGroup
From a single specialised service to a nationwide franchise, The ProGroup's Alan Williams and Duane Moul reveal how they built a...
Scaling an import business side hustle
Founder of Hercules Store Ray Feng shares how he turned a side hustle into a thriving import business that he hopes to grow...
The art and infrastructure of large-scale events
Providing everything from marquees to custom-built stages, Exhibition Hire Services is well-positioned for growth in the face of a...
Modernising digital payment solutions
NZBusines sits down with the man behind Prezzy Card and Gift Station in New Zealand, Roger Smith, who shares his business journey in the...
Engineering safer workplace solutions for Kiwi companies
Stratalign Managing Director Matthew Prestige on how the company is leading the charge on smarter and safer lifting technology as it eyes...
Better bedside manner, a lesson in marketing
Marketing Specialist Cherie Campion of Icare Medical Group shares why a focus on personal relationships and product innovation is at the...
Navigating a challenging job market, advice for businesses and job-seekers
James Stevenson, MD at Grada Recruitment talks navigating economic uncertainty, internal business culture, and what job seekers and...
Beyond the credit score: Helping the self-employed overcome financial barriers
Rachael Alexander, Managing Director of Max Money Group, is redefining lending by looking past credit scores to help Kiwis access finance...
From tech start-up to AI leader
Discover how Auckland-based Xtracta, founded by Jonathan Spence, is transforming global industries with AI-driven document data...
Balancing passion and business, how Dr. Kirshni Appanna built Jeunesse MedSpa
Dr. Kirshni Appanna, founder of Jeunesse MedSpa, shares her business journey from passion project to creating a leading beauty...
In search of an angel?
Pitching to an angel investor involves more than just having that innovative, life-changing business idea. Here's how to stand out in the...
Redefining adventure travel with Viva Expeditions
Rachel Williams, Founder of Viva Expeditions, takes us on a journey of discovery sharing how she’s built a business in industry she’s...
Innovating waste: Inside Phoenix Recycling’s bold transformation
Executive Director at Phoenix Recycling, Hilary West-Reeve, explains the business decision behind a significant brand transformation for...
RUSH – nudging giants in AI innovation
From life-saving applications to advancement in cybersecurity Danu Abeysuriya shares how RUSH is putting NZ tech on the world...
Burning bright: Insights from a small business success story
Geoff Dunn, Director of The Fire Place Limited, shares his journey from corporate executive to thriving...
Portage Cars: Shifting gears in New Zealand’s automotive market
Since its acquisition by Director Ken Quigley, Portage Cars has been driven by a commitment for going the extra mile to ensure customer...
Digging for success: Vertu Group’s speedy road to the top
Discover how entrepreneur Jonathon Griffiths seized an opportunity others overlooked, co-founding Vertu Equipment and reshaping New...
Brewing business with Doug Hastie, Founder of Chanui
Doug Hastie, owner of Chanui, shares his journey developing one of New Zealand’s favourite tea brands, the best way to drink tea, and...
Ä€e Botanicals: Northland wahine aims to boost local economy with launch of vegan skincare brand
Grace Falwasser, the Founder of Āe Botanicals, is ready to take on the world with her uniquely crafted vegan skincare...