Why customer engagement matters more when consumers spend less
When consumers start watching every dollar, many businesses reach for familiar tactics: bigger discounts, louder promotions and more urgent calls to buy.
When consumers start watching every dollar, many businesses reach for familiar tactics: bigger discounts, louder promotions and more urgent calls to buy.
As New Zealand businesses enter a new financial year, the economic outlook remains mixed.
A new survey reveals most SME operators are already taking action as Middle East tensions push fuel costs higher.
Over 300 entries mark another milestone year for the 2026 NZ Hi-Tech Awards, with the Gala Dinner set for May in Auckland.
As brands compete for attention in a crowded market, Marvel Experiences is helping businesses reconnect through thoughtful, high-impact real-world moments.
Read the March issue of NZBusiness, focused on intentional growth β with practical insights, expert perspectives, and real-world stories.
When petrol prices surge, the national conversation usually focuses on motorists. But the real economic risk isnβt the family car, itβs the systems that keep the country moving.
Canterbury has claimed the title of New Zealand’s strongest-performing region for the second quarter running according to ASB report.
New data from small business platform Thryv reveals that while AI adoption among New Zealand SMEs is now mainstream, the majority are still struggling to turn experimentation into real productivity gains.
Many successful SMEs rely heavily on their founders, leaving businesses vulnerable if key decisions suddenly canβt be made. Clear governance and succession planning are crucial to protect both the company and the family.
From hyper-growth to near-collapse, Δrepa co-founder Angus Brown shares the hard lessons, tough calls and strategic pivots that helped steer the business through crisis and back toward stability.
Joseph Darby is reshaping investment management and financial advice for goal-driven Kiwis, here’s what he believes it takes to achieve financial freedom.
Payroll changes from 1 April 2026 will affect wages, KiwiSaver contributions, and ACC levies. Shannon Goodwin and Brendan Clough of Baker Tilly Staples Rodway explain what SME owners need to check now to stay compliant and avoid surprises.
Gen Z entrepreneurship isnβt just about tech start-ups or chasing scale. For young Kiwis like Stuart Savage, itβs about creativity, culture, and community β building ventures that carry meaning, craft, and legacy.Β
As AI changes how customers research and choose brands, traditional marketing is being upended. Aucklandβs The Optimisers highlights the rise of AI answers, agent-led recommendations, and the need for βmachine legibilityβ to stay visible and relevant.
EMS says the introduction of the Employment Leave Bill to Parliament marks a long-awaited step toward resolving ongoing issues with New Zealandβs Holidays Act.
While New Zealand SMEs are up on confidence, Elise Balsillie says this alone is not enough to secure growth, and that credibility is key.
MTF Finance Board Chair Mark Darrow will retire at the end of his current term in mid-2026, bringing to a close a six-year tenure at the New Zealand-owned lender.
Discover practical tips to build trust through authentic sustainability communication, and examples of businesses leading the way.
Small business sales in New Zealand climbed to a three-year high at the end of 2025 according to the latest data from Xero.
Nyssa Waters explains where SMEs are missing out on AI gains, and how to turn funding support into measurable business impact.
Expert says designing franchise systems around head office convenience rather than franchisee success is a mistake.
New research commissioned by Experian reveals that 58 percent of New Zealand organisations have experienced a year-on-year increase in fraud losses.
When Simon Squibb visited New Zealand earlier this year, he helped turn a local cafΓ© workerβs dream into reality β and shared why small businesses, courage and community matter more than ever.
Patternβs 2026 Marketplace Consumer Report reveals the sector is entering a new phase β and itβs one increasingly defined by global scale rather than local competition.
New Zealandβs economic direction takes centre stage at theΒ New Zealand Economics Forum 2026, themedΒ Big Choices for a Small Nation.
New report speaks to the βemotional taxβ end of financial years has on entrepreneurs across the country.
Health and safety experts have criticised the Governmentβs proposed changes to workplace safety law, warning they will not improve safety outcomes for small businesses.
New Zealandβs angel investment market is showing signs of renewed momentum, according to a new report.
Ilse Wolfe shares how moving in with family after nearly going bankrupt became the foundation of a $20M+ property investment portfolio and a coaching business now serving hundreds of investors.
Celebrating 70 years in business, the team at family-run TrailLite reflect on their ups and downs, and offer up some advice for business owners on staying the course.
EV smart charger manufacturer Evnex plans expansion into Australia thanks to a strategic investment.
Loren answers your burning questions about social media and digital marketing, diving into why itβs crucial to focus on platforms you enjoy.
Kim Hill reveals three key strategies MΔori businesses should employ to help scale their operations.
Tracel celebrates the richness of New Zealandβs resources through its health and beauty oral supplements.
Recorded from a Melbourne hotel room, Loren brings you insider takeaways from the Digital Marketers Australia conference.
Upcoming event
Thursday 28 May 2026 | 7:00am β 9:30am
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Join us for a practical, insight-led morning exploring how Kiwi businesses are navigating todayβs conditions and unlocking new growth opportunities in 2026.
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Read the March issue of NZBusiness, focused on intentional growth β with practical insights, expert perspectives, and real-world stories.
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