Books

Imagine your new business went online yesterday and you have a marketing budget of zero dollars. How are you going to reach your first thousand, or one hundred thousand, customers? Enter the growth hacker – who thrives on creating something from nothing.From Airbnb to Dropbox, growth hacking has become the successful startup’s secret weapon – turning excited users into a viral marketing force. In Growth Hacker Marketing, marketing guru Ryan Holiday teaches you how to harness the power of growth. Featuring insights from leading growth hackers, this is an essential guide to the revolutionary new approach to growing your business. ISBN 978-17812-54363 

Business is changing around the world. ‘Frugal innovation’ is revolutionising industries and reshaping management thinking. It allows companies to get high-quality products to market quickly using limited resources – vital in a business landscape increasingly defined by trends such as the circular economy and the maker movement. Frugal Innovation lays out the key principles, perspectives and techniques behind the new art of doing more with less. With more than 50 case studies and specific recommendations for HR, R&D, operations, sales and marketing and more, this book shows business owners and managers how to profit from doing business frugally. ISBN 978-17812-53755

A playbook for creating innovations If you consider yourself an innovator, you’ll draw a massive amount of inspiration from Mark Payne’s new book How to Kill a Unicorn. The co-founder, president and head of idea development for Fahrenheit 212, one of the world’s most celebrated innovation consulting firms, reveals how to build bold ideas that make it to market, transform industries and deliver growth. Overcoming the inherent flaws in today’s innovation methodologies, Fahrenheit 212 has ignited billions of dollars in new revenue at such giants of industry as the Coca-Cola Company, Samsung, Hershey’s, GE, Nestlé, to name just a few. This book is about ensuring that your initiatives and your vision come to life. ISBN: 978-18578-86283

According to Alan Clarke most Kiwis spend far more time planning their annual holiday than their retirement. New Zealanders lack financial education and nearly half of all families live week to week, wage to wage. While most Kiwis are in Kiwisaver, for many people, especially those over 50, it will not be anywhere enough for retirement. Now the respected financial advisor and author of Retire Richer has published a new practical guide for Kiwis of all ages, 19 to 91, on how to get your money under control once and for all. The Great NZ Work, Money & Retirement Puzzle covers everything from taxes and wills to managing risk with emergency money and insurance, and the costly mistakes too many

You might be surprised to learn that one of Richard Branson’s secrets of success is ‘listening’. Indeed, listening, along with learning and laughter are all part of what he refers to as the ‘secret sauce’ that has made Virgin a successful company for more than 40 years.Now Sir Richard reveals all inhis first book on leadership –The Virgin Way.Of course, it’s no conventional guide to leadership – he tackles everything from getting the best out of your staff to public speaking, and offers observations on everything from mission statements to remote working to staff parties and April Fool’s Day. Read Branson’s unique insights into the qualities leaders need today, and how business must contribute to a sustainable future. RRP: $39.99

Did you know that another ten centimetres of height boosts your income by thousands of dollar per year? Or that natural disasters attract more foreign aid if they happen on a slow news day? And that a perfectly clean desk can be as inefficient as a messy one?   Drawing on examples and data from across Australia, politician and author Andrew Leigh shows how economics can be used to illuminate what happens on the sporting field, the stockmarket, and at work Incentives matter, often in surprising ways, and seemingly simple everyday activities can have unexpected outcomes. Insights from behavioural economics can also help us make better decisions, says Leigh.   The Economics of Just About Everything should help you see