BOOK_The Virgin Way_0

Branson’s Secret Sauce

You might be surprised to learn that one of Richard Branson’s secrets of success is ‘listening’. Indeed, listening, along with learning and laughter are all part of what he refers to as the ‘secret sauce’ that has made Virgin a successful company for more than 40 years.
Now Sir Richard reveals all in
his first book on leadership –
The Virgin Way.
Of course, it’s no conventional guide to leadership – he tackles everything from getting the best out of your staff to public speaking, and offers observations on everything from mission statements to remote working to staff parties and April Fool’s Day. Read Branson’s unique insights into the qualities leaders need today, and how business must contribute to a sustainable future.

RRP: $39.99 – published by Random House. ISBN 978-07535-19882

Stay ahead with NZBusiness

Get practical insights, expert advice, and the latest from New Zealand’s SME community — delivered straight to your inbox in our fortnightly newsletter. Plus, access our latest digital issues anytime.