Finding the right pitch: AI and tuning brand voice
Hanna Metz and Tim Warren explain how AI can be employed to adapt your brand voice in just the right way. A brand voice is more than a box...
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Editors Pick
A curated list of articles handpicked by our editing team.
19 Articles
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Building trust in AI technology
Businesses face new challenges when building and maintaining trust in the ‘ChatGPT age’. But five key principles can help them build...
Time to be honest, says crowdfunding platform
Let’s be honest, times are tough for businesses right now, but don’t give up until you’ve talked about it with your people, says Kiwi...
Boosting your business’s resilience to cybercrime
Want to protect your business data? Start thinking like a cyber criminal, writes Suzy Clarke. Over the past 12 months, millions of...
The PR power of podcasting for businesses
Podcasting is fast becoming one of the most popular channels New Zealanders are turning to for learning new information, connecting with...
Running a regional crypto business from home
Ben Rose explains his company’s unique digital first work culture and shares his take on the future of crypto, blockchain and Web3....
How to cultivate a positive, energised workplace
Forward-thinking business owners and leaders now have a must-read roadmap to help them create true workplace wellbeing and see their people...
Simple digital decisions to improve payment times for SMEs
Opinion editorial Andrew Baines, MYOB General Manager – Financial Services Anyone who has run their own business before, knows...
How TikTok can benefit your business
There’s an audience for every business on TikTok, says Heather Claycomb, and the benefits in reaching a younger audience are significant....
PledgeMe crosses $70m thanks to ethical undies
Kiwi crowdfunding platform PledgeMe has just crossed the $70 million-through-their-platform mark, thanks to a little help from ethical...
Common legal pitfalls in employment law
Eloise Callister-Baker and Gillian Service offer some valuable advice to help business owners understand, and deal with, their legal...
Avoiding propeller blades, coaching & other matters
Business coach and author Chris Taylor talks to NZBusiness editor Glenn Baker about his new book and why every business owner, no matter...
Focused on the big picture
Growing a successful communications consultancy in New Zealand’s highly competitive marketplace is not for the faint-hearted. Kelly...
Business owners must school up on tech
An ecommerce integration specialist says Kiwi retail business owners are falling short on educating themselves about technology. In this...
Baking up success in Aotearoa
When life threw lemons at Lauren ‘Lulu’ Taylor and Clare Gallagher, they didn’t just make lemonade; they baked up a...
Harnessing simple technology to grow a business
Based on a true story, Heather Robertson highlights the opportunities to expand a business but also create greater cost savings by applying...
New tools for embracing AI
New Zealand tech company Auror has released a free AI framework to help Kiwi businesses embrace the game-changing technology. A recent...
Visa waiver tabled at NZ-Fiji business conference
Fiji’s Deputy PM Biman Prasad and Finance Minister Grant Robertson spoke at the recent NZ-Fiji trade and business conference, where a...
Taking the ‘zero trust’ approach to AI
Artificial intelligence deserves the same ‘zero trust’ approach we take with cybersecurity, says Matthew Evetts, so constantly check...