
NZBusiness December 2011
COVER STORY
From mighty seeds – the NZ2011 Business Club
FEATURES
To market, to market – export initiative.
Online marketing
Security check

COVER STORY
From mighty seeds – the NZ2011 Business Club
FEATURES
To market, to market – export initiative.
Online marketing
Security check

Kevin Kevany looks at online marketing in a world of hyper-connected, super-empowered individuals. How seriously should we be taking online marketing? Every owner/manager of an SME anywhere in the world struggles from the morning alarm – usually at least six times a week – right through to collapsing on the bed late, just to get on top of yesterday and today.

Some employees are nothing but trouble. Dr Mary Casey offers up strategies for dealing with the seven difficult employee types. Every manager knows the frustration of a difficult employee in the workplace – from the late starter to the incessant whinger to the non-deliverer.

New technologies are helping to lock down business premises, stock and assets. Steve Hart looks at some of the latest trends in business security and surveillance. ecurity is something we all have to take far more seriously, according to a report by business services firm PwC.

2011 has been declared another difficult year for New Zealand’s hard-working exporters – but there have been some positives. Patricia Moore wraps up the year and showcases two shining examples of export initiative. Since the late 1700s New Zealand has exported goods to the world.
New Zealanders would buy more eco-friendly products if they had a greater understanding…

When it comes to company vehicle management, there’s less need to check the rear-vision mirror, more focus required for what lies ahead. Glenn Baker helps steer business owners through the current issues and options. In a country long renowned for its love affair with vehicles and, more specifically, the much-coveted ‘company car’, there have lately been some rumblings – and not of the V8 variety – that could well change the face of the fleet management sector forever.

Staff recruitment and retention is always a challenge for business owners and managers, particularly if you don’t enlist help from the professionals. Kevin Kevany talked to the experts to pass on some useful advice. It’s probably a case of “steady as she goes – no change”, if you’re an employee in the current market – and “what in goodness name can I do to find and keep the critical people we need, now?”, if you are the frustrated small or medium enterprise (SME) employer.

About to make the plunge into business? Prepare yourself – don’t become another failure statistic! This special report offers great information and advice on how to succeed when launching a new enterprise. Every year Kiwis in their thousands set their sights on becoming their own boss. The 12 months ending February 2010 saw 44,000 New Zealand entrepreneurs launch enterprises they believed would succeed.
Say the words “Business Interruption Insurance” to the majority of New Zealand business owners and you’ll probably have them running for the door quicker than you can say tax returns are due. The perception is that Business Interruption Insurance is a policy pulled out by insurance brokers in order to do a little more business. Unfortunately, as we’ve seen since Christchurch’s two devastating earthquakes, too many people believe that’s the truth. Largely though, that’s because they don’t understand the true purpose of the policy, what effect it can have on saving a business in a crisis, and just how truly crucial it is.

COVER STORY
Passing it on
FEATURES
Staying out of trouble: a guide for business start-ups
Retaining your rock stars
Future-proofing your fleet
Simon says: listen to your customers

COVER STORY
Deal appeal
FEATURES
Lifelines of credit
ASEAN and New Zealand: beyond FTAs
Productivity by camera
IT made easy
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