2020

Publica_Mark_Michelle (2)

Leading by design

Founded by Mark Spurgeon and Michelle Shirtcliffe, Publica is a digital agency with design in its DNA and an attitude of undying optimism. If you ever need convincing of the

Hybrid Bikes assembly lores

Tales of grass roots resilience

New Zealand’s media has been awash with inspiring tales of business owners defying the pandemic through reinvention – by navigating and pivoting across alert levels, and emerging wiser and better

Richard Conway (2)

How to boost your online presence

How can businesses boost their online presence in the wake of covid-19? Richard Conway shares three ways to take it to the next level. Many businesses still rely on offline

2020 Mat Wylie (2)

In it to win it: Playing the CX game

Mat Wylie explains why you should go back to the basics of good, solid team management to vastly improve your customer satisfaction score and grow your business. Imagine that your

Jo Douglas 2019

Controlling workplace emotions

With employment relationships under severe covid-induced pressure, Jo Douglas offers some timely guidance on how to deal with behavioural issues in the workplace. In what has been a difficult year,

art 9

Why security of your payroll is so important

Imagine if the integrity of your company’s payroll was compromised by cyber-criminals? A security break could produce dire consequences for both your business and your payroll provider. iPayroll managing director Martin Gleeson explains the steps his company has taken to maintain the highest level of payroll security possible. The security of customer data and IT systems remains a major priority for iPayroll.   With the global rise in cyber-crime, cyber security will continue to be a major risk for all business owners. To address this risk iPayroll has released a two-factor authentication (2FA) feature which is now available for all their customers.   Just across the Tasman the Australian Tax Office has already made 2FA mandatory for all payroll providers.

art 8

No more winging it

Are you floundering when it comes to managing the books? Struggling to get your head around all the rules and regulations? Relationship with your accountant or bookkeeper not that flash? Then buckle up for your financial literacy check-up.  New Zealand is one of the easiest places in the world to go into business – with just a few clicks of the mouse you can be up and running. No training, no specialised knowledge, no great investment, no worries. It’s almost too easy. And that can be dangerous. Lisa Martin, executive director and founder of accounting and bookkeeping specialists GoFi8ure, is a trained accountant with a Bachelor of Business (Accounting) and knows of at least two university papers that would benefit

art 7

Neighbourly delivers leads and sales

Social networks are often in the spotlight for all the wrong reasons – yet they are a critical communications channel for businesses across New Zealand.  Neighbourly has carved a unique position for many marketers and local businesses – focused on creating a safe and harmonious space for community connections, founded on hyper-local content.  Unlike other social networks, all members are identified by their full name and address-verified, which provides a level of intimacy and familiarity often foreign to many neighbourhoods. “Our NZ-based Member Experience Team provides personalised content moderation,” says Neighbourly GM Jake Shand (pictured). “This is an advantage we have over other major social media platforms, which use a lot of automated content moderation and offer limited human customer

event 6

Technology and the human connection

In 2019, technology has us hyper-connected. But is technology dividing us, rather than bringing us together? Or has it simply changed how we connect? Is it now quality over quantity in our connections? James Nicolle digs deep through social media groups and productivity focused apps to find out. Need a date? Dinner? Accommodation? A new TV show to binge-watch?  Open an app, make a few clicks, and you can get just about anything you want. You can even balance your books with Xero’s app while you’re waiting for the kettle to boil. That phone in your pocket has above-average smarts and is roughly 100,000 times more powerful than the computer NASA used to send Apollo 11 to the moon.  And

art 5

The Art of Reinvention

As 2020 rolls into gear, Fiona Clark delivers some easy, common-sense steps for reinventing your business. Here we are at the start of a new decade! It’s 2020 and it will be fascinating to see what the next ten years in business brings. The new year also brings us options; a chance for a fresh start; and the opportunity to ponder the next 12 months and what we can achieve.   We know it’s the best time to do business and strategy planning, to not only figure out what we need to do but the step-by-step plan of how to do it. But let me ask you a question. How do you approach planning?    Do you do it yourself

art 4

Getting the most from a mentor

Craig Garner walks you through the process of applying for, and working with, a mentor from Business Mentors New Zealand. The hardest part about getting a mentor via the Business Mentors New Zealand (BMNZ) service is making that initial decision you need support. One of the biggest mistakes anyone trying to establish or grow a business can make is thinking they have all the skills and knowledge required. Mentors are experienced business people and differ from business consultants or coaches.  While a consultant is very task-oriented (i.e. “Give me a social media marketing strategy.”), a mentor might ask “Why do you want a social media marketing strategy? Let’s discuss your financial position and talk about cashflow.” This is, of course,