NZBusiness + Management Digital Issue – December 2023
Future-proof yourself for success with leadership training.
Future-proof yourself for success with leadership training.
In this issue: Is the use of AI in business disrespectful to customers? Generative AI in the manufacturing sector. Deepfake scams: Every business leader should be prepared A “Lean” approach
Using his own intelligence, Bill Bennett discusses AI’s current and potential uses for business owners. Artificial intelligence is no longer the stuff of science fiction. It’s here and it’s all
Get your story right and it has the power to transorm everything you do in your business. Jacquie Walters explains how. I’ve come to understand that marketing success boils down
Richard Conway shares his company’s experience in transitioning to Google’s new AI Search Generative Experience. Everything is going to change. Whilst we have been using AI within advertising platforms for
Are you taking a short-sighted view on your marketing? Logan Wedgwood takes you down the road to lasting customer relationships. Let’s start with a thought experiment. Picture this: I’ve just
Mindsets act as personal default settings. But how do we change our mindset when it’s having a negative impact on our life or business? NZBusiness went to vitality and performance specialist Jo Shortland for some answers. Think of your mindset as an inbuilt factory setting, explains Jo Shortland. But unlike factory settings, our mindset is forever within our control to change. Based in Raglan, Jo is a certified neuroleadership coach who specialises in strengthening mindsets in order to help New Zealand’s sports professionals, business leaders and coaches perform better and succeed through change. In short, Jo knows how to make mindset changes “really stick”. “People all have fixed or growth mindsets,” she explains, “and generally a blend of both. “Fixed
Te Whangai Trust is an inspirational community-led social enterprise creating opportunities, training and advocacy for people who struggle to enter the labour market. For Adrienne and Gary Dalton, the couple behind the formation and growth of South Auckland-based Te Whangai1 Trust, the task of driving a successful social enterprise while empowering marginalised people to enter the workforce and break inter-generational cycles of welfare dependence, is both relentless and immensely challenging. They describe their 16-year journey as a profound mix of triumphs and trials. “Our most formidable challenge was honouring our late daughter’s vision for the Trust,” says Adrienne. “We staked everything – mortgaging our farm to launch Te Whangai with 100 percent debt funding. This was our commitment to uphold
Adrenalin Publishing, the home of NZBusiness, is celebrating its 30th birthday. Owner-publisher Cathy Parker provides some interesting insights on her three-decade rollercoaster ride.
Tim and Mia Tracey know a thing or two about raising sandwich and bakery businesses through the toughest of times. Their story is not just one of survival, but of thriving against the odds. When Covid’s lockdowns gripped the nation in early 2020, as was the case for most businesses the outlook became suddenly very uncertain for Tim and Mia Tracey. Pickle & Pie, their Wellington-based NYC-deli style business with its unique Rueben-style sandwiches, meat pies and delicious pickles, had become a firm favourite with Wellingtonians since opening its doors in 2018. During lockdown chef Tim found himself at home making bread from scratch, perfecting his Carraway-seed rye loaf in preparation for producing their own bread once the lockdown ended.
Debbie Wong and Wes Johnston’s journey with their health supplements business MadeFrom has been a three-year, time and energy intensive process. But they’re immensely proud of their progress so far. As Singapore-based parents, Debbie and husband Wes struggled to find health supplements for their three young girls Mikaela, Honor and Pippin that not only tasted good and had natural ingredients, but were also easy to take. “Anything that appeared ‘natural’ often failed to deliver in terms of taste or child-friendly formats,” recalls Debbie, “which led to money being wasted on products that our kids refused to eat.” They knew other parents were in a similar situation, so three years ago they made the decision to research and launch their own
In workplaces AI can be a game-changer for boosting productivity and efficiency, lowering costs and developing new products and services. While a degree of uncertainty lingers around this transformational technology, its potential for improving lives and businesses is undeniable. Artificial Intelligence is like electricity. Just as electricity transformed every major industry a century ago, AI is now poised to do the same. So says Andrew Ng, founder of Google Brain and former VP of Baidu. It’s hard not to agree with Ng’s statement. The evidence is mounting. Artificial intelligence is indeed a game-changer. It’s shaping up to be one of the most significant technological developments of the 21st century. Many experts would agree too, and countless experts have had their
Upcoming event
Thursday 28 May 2026 | 7:00am – 9:30am
📍 New Zealand International Convention Centre, 101 Hobson Street, Auckland
Join us for a practical, insight-led morning exploring how Kiwi businesses are navigating today’s conditions and unlocking new growth opportunities in 2026.
Latest issue
Read the March issue of NZBusiness, focused on intentional growth — with practical insights, expert perspectives, and real-world stories.
Latest articles
