NZBusiness April 2018

Rebecca Caroe draws on the two passions in her life – rowing and marketing – to deliver advice on digital strategies for businesses. When two passions combine, it’s a place of fun, excitement and opportunity. I work hard to create a broad overlap between the attributes valued by performance sport and those valued by business. My business staff and clients are like a good sports team – we try to work as a strong unit pushing forward to a common goal. That’s the framework within which our work ethic and daily tasks combine.  This method has been adapted since I first opened Creative Agency Secrets in 2011. I recruited athletes onto the team because they are competitive and find it