Two years after leaving corporate life, Josh Burgisser built Burgs Digital into a full-stack marketing agency. He talks to David Nothling-Demmer about the attention economy, why video isn’t optional for small businesses showing up online, and convincing his own father to become a client.
As AI changes how customers research and choose brands, traditional marketing is being upended. Auckland’s The Optimisers highlights the rise of AI answers, agent-led recommendations, and the need for “machine legibility” to stay visible and relevant.
Richard Conway explains why website speed is more important than ever in business and what you can do to improve yours.
Richard Conway shares seven ways to get the best ROI from your Google AdWords campaigns…
For many SMEs, creating an effective email marketing campaign represents a potential force…
Chris Price suggests the rise of the Internet could be the death knell for the traditional small mom-and-pop Kiwi business and the self-employed.
Looking to optimise your online marketing spend? Get the basics right but be prepared to think outside the box as well. Kevin Kevany consults some experts on the subject.
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One week after the election, Ready to Rise returns for ‘After the Result’ to help Kiwi SME owners plan ahead for their next bold move, and hard-won growth. Get your tickets for this must-attend business breakfast.
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